Brand Strategy. Brand Energy.
Your out there with your shingle up in the world of Social Media (SM). So now what. How do you work your brand building, your customer service and your product management side? What about the generating of demand side of business? It makes no difference if you are a newbie are just getting started in SM or a underutilizing “pro” who has been out there for years now if you’re not into demand strategies in your SM plan you are probably letting a lot of sales slip through the cracks.
Added by Howard Larson on June 29, 2010 at 11:30am — No Comments
In working with a LOT of consultants over the past 20+ years, I've noticed that many have been stuck on what to do when they list out all the projects they've worked on over a 10, 15, 20, 25 year period of time.
Here's a super-quick suggestion: Rather than exhaustively listing each and every project you've worked on, list a few KEY projects and ANNOTATE the section with a line such as this:
"For a full, itemized list of my professional projects, please contact me, at…
Added by Vincent Wright on June 23, 2010 at 4:30pm — No Comments
Half the year is almost gone. Are you happy or sad? Are the results you got in the first part of the year what you expected or wanted?
Do you need your engine tuned up for the rest of the 6 month race to the end of the year? Here are a few simple tips you can use on your engine.
1. Take your employees out for lunch. The cost is inexpensive compared to the excellent uplift it will bring to the moral of your…Continue
Added by Howard Larson on June 23, 2010 at 1:02pm — No Comments
What would happen if you combined your advertising attack and your PR initiatives together as one coordinated marketing attack? There are many roads to the same ending point. There are many kinds of vehicles to transport you to the exact same place.
I have always lived by the thought that it takes 9 views to make a sale. Some say more some say less. But then I go farther to say that the average person only sees 1 out of every 3 touches you try to make. I am willing to bet with…Continue
Added by Howard Larson on June 22, 2010 at 12:51pm — No Comments
Companies really have to recognise that poor after-sales service experience is one of the quickest ways to kill a brand. Customers are not – or should not – be a one-transaction experience. Lifetime value is what companies need to focus on, as that’s where the real profits lie – repeat customers that become brand advocates. http://bit.ly/cbQe3a
Added by Guy Whitcroft on June 20, 2010 at 6:02am — No Comments
I found an interesting study from MarketingProfs that 60% of marketers are using Facebook for some kind of businesses communications. Waving my hand in the air, Me, me, me! But as to the trustworthiness of that channel of communication and marketing? Well… the trust factor is another matter all together.
Marketers Trust In Facebook
10% - Completely
58% - Somewhat
15% - Not very much
7% - Not at all
Added by Howard Larson on June 18, 2010 at 9:54am — No Comments
It is true that direct mail on any scale is not the kingpin of a marketing plan like it use to be, but it is far from dying away. Any channel will lose its overall effectiveness when it is used alone. Not all customers and prospects respond to your advertising and marketing message in the same way. We all are more sensitive to the way we process information, sight, touching and hearing all come into play. So to with communication preferences; phone, email, search, radio & tv, youtube and…Continue
Added by Howard Larson on June 15, 2010 at 10:00am — No Comments
Upselling, selling more of what you got to the customers you already have. Sounds nice, doesn’t it. 38% of B2C and B2B businesses are making upselling a top marketing goal this year. And why not, sell more to the people who are trusting you to take their money already. I do it. My son’s running specialty shop does it. Maybe you should think about it as…Continue
Added by Howard Larson on June 15, 2010 at 9:57am — No Comments
Here's a novel concept, be yourself. Although I do not pretend to be a fan of the late, great, William Shakespeare, one particular quote of his always comes to mind when I muse on the true meaning of trust; "To thine own self be true". If you remember in the introduction to Trust in the previous post you already know that we present different…
Added by Barrie Featherstone on June 14, 2010 at 11:32am — No Comments
We all have a battery pack within us that helps to sustain our personal energy throughout each day. Nope, I'm not talking about the meal we have in the morning with that fresh cup of coffee or tea, although that is a part of the overall energy equation. I'm talking about…Continue
THE AMAZING WORK OF RICHARD HOOK -- NATIVE AMERICAN SPIRITUAL AND CULTURAL ARTIST…Continue
Added by Mike O'Hare on June 5, 2010 at 1:09pm — No Comments
The oil spill disaster in the Gulf of Mexico has highlighted many problems - the technology used in drilling at these depths, the technology available for cleaning up oil spills, that oil companies put short-term profits ahead of anything else, the failure of regulators to apply the regulations...
But one of the most surprising things to me is the failure of President Obama to exercise the leadership rightly expected of him, through being adversarial rather than working with all…