Brand Strategy. Brand Energy.
It’s no secret: scents drive us to buy. Food is the most often and most obvious culprit. Mall chocolate shop scents turn us to cocoa-craving zombies. Whether you like that unmistakable smell or not, every kid knows the scent of McDonald’s means a Happy Meal is an immediate possibility. Oh, and that smell of fresh baked bread outside a bakery? Just to die for.
Added by Nora D. Richardson on May 31, 2013 at 5:54am — No Comments
Social Media Architecture/Framework!!!!!! Part 2
This will be the 2nd in a series of posts about Social media architecture/framework.
In part one we went over the why, we talked about branding and about seeing what is being said out there about you.
Now it’s time to go over some of the social sites.
Sites: now keep in mind there are hundreds…
Added by Dean Da Costa on May 29, 2013 at 9:29pm — No Comments
How does a brand truly impact the lives of consumers? What’s really behind these GREAT brands that create ongoing feelings of positivity and continuous brand loyalty because those consumers feel truly rewarded when
they keep coming back again and again? Sure, these brands are memorable; they’re unique; they tell an interesting story—but they have something else…Continue
Added by Nora D. Richardson on May 24, 2013 at 8:55am — No Comments
Social Media Architecture/Framework!!!!!! Part 1
This will be the first in a series of
posts about Social media architecture/framework. Ensure you read the prelude to
this series posted last week.
Note some of this info will be repetitive from
post to post, this is done to…
Added by Dean Da Costa on May 21, 2013 at 9:04pm — No Comments
Reporting, and metrics a hidden land mine!!
I have done several postings on reporting and on matrices. In all of them I stress the importance of not using the stats alone to make decisions.…Continue
Added by Dean Da Costa on May 14, 2013 at 4:00pm — No Comments
Turn to almost any organization in the country and a familiar thread is going to be heard - What is the ROI (Return on Investment) for this project? Human Resources is no different. Through the works of Bersin & Associates, who in their 2011 report "The Best Practices for the High Impact HR Organization" determined that the top challenge for HR Management was…Continue
Added by Daniel T. Bloom on May 13, 2013 at 2:17pm — No Comments
A Prelude to Social Media Architecture/Framework!
This is going to be a
prelude to a 5 part series on social media architecture/framework for
First thing is first, what are you trying to accomplish?
Who are you trying get noticed by?
Once you have determined that, figure out what message
Added by Dean Da Costa on May 7, 2013 at 7:14pm — No Comments
Over the past week I have been going through some family issues which began with a medical emergency last Friday. Everyone we talked to from our family practitioner to the ER medical team believed that the signs pointed towards one thing. When the surgeons went in to operate on Saturday morning, they found an entirely different problem was manifested in the same environment. Upon reflection we do the same steps in the HR world we work in.
Every single day we are confronted with…Continue
Added by Daniel T. Bloom on May 2, 2013 at 10:30am — No Comments