Brand Strategy. Brand Energy.
With 500 million users a business should not sit back ignore Facebook. Are you?
And if you are out there, you might be asking yourself, now what?
I talked a few weeks ago about the collection of the 3 F words “friends” “fans” and “followers” . You did that right? Good!
Now, as you work to further enhance your businesses Facebook base by collecting all those “friends” “fans” and “followers”, working at making it a positive experience for them…Continue
Added by Howard Larson on May 25, 2011 at 12:12pm — No Comments
Added by Vincent Wright on May 24, 2011 at 9:26am — No Comments
Pre Constructed Boolean Search Strings Part 4!!!
So this Part 4 on different pre constructed boolean search strings. Today search strings are designed to find Technical Product Marketing company, college and Organizations/Associations. Keep in mind these strings can be combined with others to form larger more specific search strings. Also keep in mind there are several ways to construct a search string, I am only using one way, there are others. In some cases I will be…
Added by Dean Da Costa on May 20, 2011 at 7:30pm — No Comments
LinkedIn hit the public market yesterday looking to raise $274 million. Seems like they did alright as the stock went from an opening of $45 up to $122.70 to end at $94.25. ) For the record NONE of Uncle Howie’s money was used) for what many people call an online rolodex that is not too bad. This gives LinkedIn a Profit to Earnings ratio of 554. Now compare that to the average ratios of say Apple which is 15. Yet I like where LinkedIn is standing as how they plan to make money. How much the…Continue
Added by Howard Larson on May 20, 2011 at 11:08am — No Comments
I'm TRULY happy to share with you two things:
1. Ning has a new SPAM WATCH LIST and
2. Only 12 of My Linking Power Forum's 5,000+ members are on the list!
I'm VERY, VERY PROUD of OUR MEMBERS! :-)
Thanks, and Keep STRONG!!
Added by Vincent Wright on May 19, 2011 at 10:44am — No Comments
In Yvonne Brown's discussion with Arnold Howard entitled "Discovering and Utilizing Social Media for Success", she shares an AMAZING success story about a connection she made via Facebook...please take a few moments to listen to the power of social media: …Continue
Added by Vincent Wright on May 14, 2011 at 4:00pm — No Comments
Social Media is like the wind. It blows here and there. You really can’t control it. You can’t tell it where to blow. Can’t tell it how softly or how hard. If you have ever flow an airplane or at the lease flown in one, you need to realize that 99% of the time you are not headed to the exact spot you want to be going to. No really, you are always or seemingly off course yet, 99.9% of the time you get to the airport you want to arrive at, safe and on-time, and hopefully your baggage does as…Continue
Added by Howard Larson on May 13, 2011 at 11:00am — No Comments
You have a great service or product. Who cares? You have wonderful customer service. As if I cared. You on time delivery is impeccable. So what?
Sorry Charlie but for today’s marker you need to be bottom up, and I don’t mean a stiff drink although if you’re doing it backwards which is (traditionally correct) you might need one.
In today’s creasy world with all the new and changing marketing channels you need to sit down with your strategy team and first decide…Continue
Answer these questions about your own situation: If you can say yes to at least 3 of these questions, then you have the "right stuff" and can be successful in an online business.
1. Can you be efficient and learn to duplicate successful actions a few times a week?
It is great to be creative and learn a lot of new things, but there are a handful of basic things that you can do that will bring you success week after week.
2. Do you…
Added by Sally K Witt on May 12, 2011 at 12:42pm — No Comments
The 3 F words, Friends, Followers, Fans. Do they mean anything or affect your business at all?
Last count my Facebook Fan Page had 232 fans. On LinkedIn I was standing at 613 and on MerchantCircle 1504 Connections, and Twitter at a massive 3106 and all growing. Does it do any good? Does it bring me business? Sales? Qualified leads?
The biggest thing on Social Media is for companies to go around and collect the 3 F’s. Some of them count the ROI on Social Media…Continue
In her post on divorce insurance in the Huffington Post at http://tiny.cc/0aq1b , Laurie Israel covered the mechanics of a divorce insurance policy offered by a company in North Carolina. Married people pay for the policy, which in turns pays for the costs of divorce should it happen. It is one way to help with the hardships of divorce finances... http://tiny.cc/roe05
Added by Chris Chen on May 10, 2011 at 3:24pm — No Comments
Added by Vincent Wright on May 8, 2011 at 9:07pm — No Comments
A Vision, A Revelation!!!!
Recently I was an a Symposium, here is Seattle, Wa. It was being run by the people from Abrita and specifically Shally Steckerl, who I have known for some time. At some point in the symposium the subject of what are we, as staffing professionals all about. I do not recall exactly how is came about, whether someone actually said this, or enough things were said to lead me to this "revelation", but somehow I came away with a epiphany of sorts. What…
First Tuesday of the Month -
May 10, 2011 9-10am
Affordable Benefits Workshop for Small Business Owners.
Held in Newtown, PA (Bucks County)
Your employees pay the monthly charge, it is completely a benefit that you can offer one or more employees for NO COST to you!!
RSVP to email@example.com
I will give you location, and send you details with your…
Added by Sally K Witt on May 5, 2011 at 10:12pm — No Comments
Added by Sally K Witt on May 4, 2011 at 9:12pm — No Comments
Do you settle for too little, talk about yourself too much or rely on outdated and inaccurate data?
1) Channels: Most companies and marketers rely way too much on standalone channels that aren't focused on demand, that are not asking for a call to action. As a direct marketer needs to be committed to a well disciplined, programmed, result oriented approach while building a multichannel marketing attack.
Added by Howard Larson on May 4, 2011 at 1:22pm — No Comments
Recently, I attended a fabulous conference (NEMOA) where marketers convened and exchanged ideas. One seminar leader posed the question “Are your communications plain vanilla?”
Take a look at all your messaging. Could your customer communications be from Anycompany USA? This could spell death for a…Continue
Most lower middle class and middle class families are struggling. Prices keep going higher, and people's jobs are not secure. Education and experience are no longer a guarantee of a new job at a similar pay rate.
Even professional people with a history of strong income and big houses are showing up for food…Continue
Added by Sally K Witt on May 3, 2011 at 7:30pm — No Comments