Brand Strategy. Brand Energy.
I had a passionate conversation with my cousin over this idea of "Internet Marketing". He asked as many questions as I can answer accordingly.
One significant question he asked is about how to compete with 'so many people and websites' in this business. This is the first time I'm ever asked such a question since I started out, so I did my best to answer...and my answer must have so impressed his father who overheard it that he said, "Yes yes, this is also exactly what I told my…
One of the biggest issues any business would face is its unique position in the market. If you've not got a unique position, then you'll find that you've got nowhere to "stand out" of the crowd throughout your promotion.
USPs were originally defined around the 40s as a position a company took to make them stand out from their competitors and make the customers of said competitors switch to them. It works as an understandable and tangible reason for people to buy your product, over…
Added by Nelson Tan on April 28, 2012 at 6:05am — No Comments
It is imperative you must know about this sooner or later. If you are into e-zine publishing right now, this set of criteria will significantly enable you to tweak your layout and presentation to suit your subscribers' taste in general. It's brief but better than nothing.
Newsletter readers like:
Content telling how to make money/save time
Added by Nelson Tan on April 28, 2012 at 6:04am — No Comments
Not strategies or techniques, but business models in a more general sense. To give you an idea:
1. Affiliate type website.
2. Content website with Adsense.
3. Affiliate type + Adsense.
4. Your own product - membership site.
5. Your own product - ebook.
6. JV deals.
7. Your own product - software.
8. Directory type site.
9. Online newsletter.
10. Promote affiliate products using AdWords.
Bonus. Sell on Ebay + your own site.
Do you recall the classic statement, "the only constant is change"? It is an ever-present phenomenon, and by comprehension at the level of man's intelligence, a tricky one, because change is in constant clash with timeless principles, which by evidence of established patterns, do not change.
The winner is the one who knows how to maintain and manage the balance between change and timed, principle-based progress on a daily basis, which all boils down to the little decision-making…
Added by Nelson Tan on April 28, 2012 at 6:02am — No Comments
If you've reached the point of exhaustion trying to keep up with answering the mountain of e-mails that threatens to bury you alive every single day, you're ready to learn about autoresponders.
The bad news is that people expect prompt replies to their e-mail inquiries. However, unless you can figure out how to work continual 24-hour shifts, or hire enough people to constantly monitor incoming e-mails (while they're eating up your revenue), you have a problem. The good news is an…
Added by Nelson Tan on April 28, 2012 at 6:00am — No Comments
"To go from that legal type of setting to the basketball court in one day requires amazing concentration," Lakers forward Rick Fox said. "And Kobe is not only doing it, but he's growing as a player at the same time—if that's possible."
Back when Kobe was fighting against a charge of felony sexual assault in 2003, at the time of the report by Sports Illustrated, Kobe averaged 25.2 points, 7.4 rebounds and 7.5 assists since the All-Stars break, each number pushing the limits of his…
Added by Nelson Tan on April 28, 2012 at 5:59am — No Comments
In the world of 21st century, it is no longer surprising to find that most business had already establishes a web presence to support their brick-and-mortar businesses. There are many advantages of establishing a web presence on the Internet such as selling globally to prospective customers and disseminating information to the public.
Most business owners would have already understood the importance of a web presence to their businesses. What most of them had failed to understand is…
Added by Nelson Tan on April 28, 2012 at 5:58am — No Comments
In English idiom, "2 left feet" refers to an inept dancer and generally, a clumsy person. Putting this meaning aside, I wish I had 2 left feet so that I don't have to worry whether to go left or right, so I'll just stick to left and let Life happens as it always does, and if I walk left long enough, maybe enough people will start to question, "Does this guy ever turn right?"
Regardless of what 'success' means to you, for everyone reading this, it is a plus, not a minus. Success is a…
What did Napoleon Hill say? "Whatever the mind of Man can conceive and believe, it can achieve." A biblical verse inspires young men to dream dreams and old men to see visions for almost 2000 years. Even a Buddhist saying is quoted, "If you want to know your past life, look into your present condition; if you want to know your future life, look at your present actions."
So what happened to your dream lately? If it's STILL a dream, something is amiss, right?
Added by Nelson Tan on April 28, 2012 at 5:55am — No Comments
If you have a product that you want to sell, whether it's an e-book, audio or video, it's usually a very wise idea to create an affiliate program around it.
If you have an affiliate program for your product, you will get a ton of traffic that you would not normally have received.
The reason is because a lot of people will promote your product for you when you're paying them a commission to do it!
Would you rather have 100 people buy your product from you? Or would…
Added by Nelson Tan on April 26, 2012 at 2:05am — No Comments
I never believe in buying traffic. How do you think visitors come to know me? Did they pay to know me? Most probably they subscribed because of a free download in the first place. You may not remember how but YOU are the traffic. You are targeted because I hit your hot button correctly :)
There are enough free resources out there on the Net to keep one busy with getting traffic, but here are the only 7 most effective methods: search engine optimization (SEO), link exchange,…
Added by Nelson Tan on April 26, 2012 at 2:04am — No Comments
It's been proven when somebody makes a buying decision, they do so for one of two opposing reasons:
1) Pleasure or Ego: They want to move toward something. This is known as "chance of gain" positioning. Your product or service helps people further their pleasure, realize a passion, or take some action that makes them happy, e.g. a new car, a pair of skis, a book about being successful.
2) Pain or Fear: They want to move away from something. This is known as "fear of loss"…
Added by Nelson Tan on April 26, 2012 at 2:03am — No Comments
If you view web pages as the original publishing platform since the Big Bang of the World Wide Web, surely this variant platform called 'blog' and its increasing popularity heralds another mode of information publishing and communication. Maybe 10 years down the road another new platform is born ('wiki' is the latest). For now, 'blog' is in the spotlight.
The blog shares some similarities with the web page as well as being the anti-thesis to the newsletter. It has its own URL so it…
Added by Nelson Tan on April 26, 2012 at 2:02am — No Comments
There must be POWER in collective decision-making. We guess it is safer to say group thinking is more reliable than individual thinking. Throughout human history there is a secret consensus within shared cultures that uphold great societies, countries and civilizations and they had their 15 minutes of fame.
The fine line in teamwork is: do you tend to create differences with others or make the difference for others? Creating differences requires you assert ego. Making the difference…
Added by Nelson Tan on April 26, 2012 at 2:01am — No Comments
Writing an effective web copy begins with an understanding of what the goals of your website are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying to get someone whom you can't see and have never met take a step towards building a relationship with you or your company.
1. Create a customer profile—Who is exactly your target audience?
Are they young, middle aged or senior?
Are they primarily male…
Added by Nelson Tan on April 26, 2012 at 1:59am — No Comments
Twitter is still a relatively new social networking site, and there are still thousands of marketers who are not using it to its full potential. Some are not using it at all. As with just about any other social networking site you can mention, you have to put in the work at the start to establish yourself as a credible, helpful contributor who is there to do more than just give a sales message and win customers. Using Twitter is an art form all of its own, and is totally unlike anything you…Continue
Added by Nelson Tan on April 26, 2012 at 1:58am — No Comments
Upselling is the art of selling the next consecutive product immediately after your customers have bought the first one. This helps you ride on his/her purchasing momentum.
The normal advice is that upselling occurs on the Thank You/product download page. Actually, if you can make a sharp distinction between the various Thank You pages you may already have on your site, you can advertise more products than you may think.
Here are some 'labels':
1) Newsletter Thank…
Added by Nelson Tan on April 26, 2012 at 1:57am — No Comments
When you want to take control and are thinking of starting your own affiliate program, there are certain things you will need to offer. You need to make it easy for affiliates to get on board and get started right away. To do this, you will need to offer them certain things to work with. You should immediately tell them everything they need to know in the first e-mail you send to them. You don't have to go into great detail about it but you can touch on certain things and give more detail on…Continue
Added by Nelson Tan on April 26, 2012 at 1:56am — No Comments
A search engine optimization company can be an invaluable asset in your Internet Marketing campaign. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your…Continue
Added by Nelson Tan on April 26, 2012 at 1:54am — No Comments