April 2010 Blog Posts (17)

Advertising / Marketing / Channel Usage For 2010

Considering this study was done at the end of last year, beginning of this year it will be interesting to see how the percentages all play out. This is the 4th year of this study done by Target Marketing. Happily 43.5% of marketers plan to keep budgets level with last year’s expenditures and 40% plan no decreases so that is the good news for people and companies like…


Added by Howard Larson on April 28, 2010 at 12:06pm — No Comments

Ning Owners: Be On The Lookout for a Female Named "Stephen"

While there may actually BE a female named Stephen, I think it's too risky to permit the following person to join your group:

Stephen Snyder

25, Female



You may want to be on the lookout for such a person joining your site...

Thanks, and Keep STRONG!!

+Vincent Wright

Chief Encouragement Officer

"When You Need Social Media Help"

VincentWright.com (Linkedin) | VincentWright.net (Facebook) | VincentWright.org (Google)… Continue

Added by Vincent Wright on April 27, 2010 at 6:32am — No Comments

5 Must Have Tools for Your Job Search Arsenal

Before you begin an active job search campaign you must prepare and be

ready to move fast when you start meeting potential employers and

contacts. Having your tools ready will make your search more effective.

Five critical tools you must have include:

Resumes and Cover Letters - that are current, concise, and targeted to a

specific position not a hodge-podge of experience from the past 10 or

20 years. Target 5-10 companies and customize each resume and… Continue

Added by Kris Plantrich on April 25, 2010 at 8:52am — No Comments

I Want to Make a Career Change… But to What?

Reposted from The

ResumeWonders Blog

There seems to be endless possibilities for those having to make a

career change. When this opportunity becomes available some know exactly

what they will do and where they will do it while others become

overwhelmed by the endless possibilities and don’t know where to begin.

Three ways to help narrow down those seemingly endless… Continue

Added by Kris Plantrich on April 25, 2010 at 8:38am — No Comments

SEO/SES Revisited

In the old days, 11 years ago, we would put up a site, list out key works on the home page, pack in Meta tap key words and describing and then submit the site every 15-16 days. Those days and the revenue that they produced are gone. Did they work? Yes back then they did. But times have changed with things such as real time search, on-line pr & blogs and social…


Added by Howard Larson on April 23, 2010 at 11:40am — No Comments

Repetition Is The Key

Tuesday I brought out a little study showing how a majority of people are starting to look at 2 or more channels to make a buying decision and 30% are using 3 or more channels to make that purchasing decision.

It’s this due…


Added by Howard Larson on April 23, 2010 at 11:39am — No Comments

How Many Points Of Contact Are Needed?

How many ways are you reaching out to your customers and prospects? 30% of buyers use 3 or more Points of Contact or Channels to research and get ready to make their final buying decision. In a survey done by ATG here is how they washed out:…


Added by Howard Larson on April 20, 2010 at 10:45am — No Comments

Getting Mail Read

Getting Mail Read

You have it written, designed and printed. Will they open or read it?…


Added by Howard Larson on April 20, 2010 at 10:42am — No Comments

2 Year Shift Towards Direct Mail vs Email

In a recent study people wanted companies to contact them in a growing trend towards print and direct mail rather than being contacted thru e-mail.

I know that I have got freer with my spam button trying to ward off the chronic spammers that fill up my email account.

Direct Mail +6%

Email -5%

*CCB fast.MAP 2009 Marketing GAP Research

Larson Notes & Satire: I love mail! I like to see things in my REAL mail box. I will at…


Added by Howard Larson on April 16, 2010 at 11:00am — No Comments

Social Media Giants, LinkedIn and Twitter link up (via Reuters)

(Reuters) - LinkedIn and Twitter have linked up. Starting immediately, users of LinkedIn and Twitter can cross-file to each other's services, by checking a box on either Twitter or LinkedIn.

LinkedIn is the largest professional social network, with 50 million members around the world who post information about themselves, such as resumes, to help find jobs or employees, and to stay in touch with each other.

Twitter allows people to broadcast short messages up to 140…


Added by Vincent Wright on April 15, 2010 at 11:00am — No Comments

Social Media: Friend or Foe

When trying to work your message out though the web of Social Media we can find ourselves stonewalled. It makes no difference how main street SM has become, it is a basic shift in the way we were use to working from just 3 years ago.

As you build and work into SM you need to develop a base and a plan of action. With so many people starting to use SM, to talk on SM, you need to build an awareness of building strong relationships with your existing customers and to develop…


Added by Howard Larson on April 15, 2010 at 10:51am — No Comments

Poor Measurement Makes For Bad Appraisal Of ROI

If you don’t track what your SM sites are doing you have no idea what is working and what is not. If you’re tracking the wrong stuff you can go way off course, especially with it comes to Social Media. It becomes very easy to fall into the trap of measuring activities and not results.

Activities are how many names you collect on twitter of any other SM site and not just the results those activities actually bring. If it does not net you a sale is it worth the time and effort?…


Added by Howard Larson on April 13, 2010 at 11:42am — No Comments

100 Fantastic Brandergy Members You Should Meet

I'd like to begin the process of regularly helping you to meet other members of Brandergy but, for now, a mixture of professionalism, personality, and talent makes it easy for me to want you to meet the following friends on Brandergy:

  1. http://mylinkingpowerforum.ning.com/profile/BobBurg…

Added by Vincent Wright on April 12, 2010 at 9:30am — No Comments

Top Twenty Professional Groups On My Linking Power Forum

Of the 300 groups on My Linking Power Forum, here are the current Top Twenty our 4,800 members have chosen to participate in:

  1. Twitterpated = http://mylinkingpowerforum.ning.com/group/twitterpated = 621 members
  2. Invite Me! = http://mylinkingpowerforum.ning.com/group/InviteMe = 577 members
  3. Linking Consultants =…

Added by Vincent Wright on April 12, 2010 at 8:42am — No Comments

A Community Exercise: Why WOULDN'T You Hire This Person?

Here’s one that’s got me stomped: For the life of me, I can’t figure out why someone hasn’t hired a professional with The background listed in the resume below. Care to do an exercise with me and see if we as a community can help her get hired?

Senior Executive

Organizational Manager / Financial Strategist /

Global Process Improvement Strategist

Financial Services / Multinational Corporations / Venture Capital

Integrate my leadership… Continue

Added by Vincent Wright on April 3, 2010 at 12:23am — 5 Comments

Setting Goals To Earn Your Success

If you have never tried goals setting, you might want to think or reinvent this powerful way to have or get things to happen the way you want to have them happen. Now that is really not a lot of double talk. Goal setting is about thinking about your future, motivating yourself into action and making a vision become reality.

When you are using the process of goal setting you are choosing where you want to go in your life. When you know where you are going. It becomes your road map to… Continue

Added by Howard Larson on April 1, 2010 at 10:31am — No Comments

Financial Troubles

Can we talk plainly about this matter? NOT statistically! HUMANLY! Human to human, ok?

As a person who’s so optimistic it takes hard work and a conscious effort to make a negative statement, I must say that though optimism is an ABSOLUTE REQUIREMENT of life, optimism alone is not enough.

You need money.

Your network needs money.

And, yes, even I need money.

While it’s a “duh” for most people, honestly, I cannot tell you how…

Added by Vincent Wright on April 1, 2010 at 4:30am — 9 Comments

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