Brand Strategy. Brand Energy.
Victorinox, the Swiss Army Knife company, have launched what could be the latest in portable data security. Its a USB memory stick with many extras as well as some interesting security layers.
What can be taken as the first of the security layers is fingerprint identification. This will link the device to you – or rather your finger print. If the data is so confidential you think someone, somewhere might decide to remove your finger to access the data – have…Continue
Added by Jonathan Brown on March 31, 2010 at 6:38pm — No Comments
Coffee. Yes I have been known to drink a cup or 2 or 3 or 4. Now I’m happy to report at there is a movement in the coffee retaliating world being driven by both retailers and coffee drinks like myself to put up a better cup of java!
This wave of better coffee is a trend by retailers to engage in a direct trade with coffee bean farmers by a desire to serve the best quality coffee and by a growing demand to know where the beans are coming from and how they are being…Continue
Added by Howard Larson on March 31, 2010 at 10:35am — No Comments
The interest in Cloud Computing has grown exponentially in the past few months with a quick Google search on “The Cloud” and on “Cloud Computing” yielding over 25 million articles between the two phrases.
Suddenly, it seems, this is the panacea for all that ails in the technology space – or is it?
Read the post at …
If I was going to make 1 and only 1 recommendation for anyone that is even thinking to using variable date printing as part of their marketing attack, that would be to have a pointed relevant message that talks directly to your target audience. You can use all kinds of various kinds of segmentation, form SIC numbers, to geographic to demographic, but if the message you project is meaningless to them, you just wasted time, money and effort. While many people go to the en’th degree with their…Continue
Added by Howard Larson on March 30, 2010 at 11:27am — No Comments
Added by Michael Donovin on March 28, 2010 at 6:20pm — No Comments
If you have a large network, don't let anyone sell you on the Quality OVER Quantity argument. There's betrayal even in SMALL families...
+Thanks, and Keep STRONG!!Continue
According to a recent survey conducted by Harris Interactive on behalf of Earthtone, a company specializing in comparison pricing for printers, 64% of US adults say that they would rather have printed media because it is easier to read than in a digital form. In addition 68%, that’s more than 2/3’s say they feel more comfortable reading something on paper rather than on a screen.…Continue
Added by Howard Larson on March 26, 2010 at 11:40am — No Comments
Added by howard lee on March 25, 2010 at 4:25pm — No Comments
Color, it is all around us. But what does it mean? When the head line of your brochure is in red or purple what are you conveying to your target audience? Every color does say something. Colors might not be a clear as the words you say or write but there is a message that is conveyed. So you might want to think before you get out your PMS book or using the color or your daughter’s eyes. You…Continue
Added by Howard Larson on March 25, 2010 at 10:47am — No Comments
We all need to be more cost conscious, get a higher ROI. Many companies have invested very heavily in attitudinal studies and ways to gather and apply segmentation. If you go into segmentation you should be able to get a very accurate personality type for the kind of person or company that is your ideal customer.…Continue
Added by Howard Larson on March 24, 2010 at 11:00am — No Comments
Added by Vincent Wright on March 24, 2010 at 3:15am — No Comments
As a rule, Target Marketers are very cost conscious and very nose to the grind stone type of people, looking at our customer’s ROI constantly. 2009 was not a nice year (duh!) and if made me and others like me look ever harder than before to find hidden efficiencies in our service and refine our techniques. So now that we are 2 months into 2010 direct mail is and will continue to be a very…Continue
Added by Howard Larson on March 23, 2010 at 11:27am — No Comments
Addressing legal issues for your business can be a costly proposition, for most new and small business owners, even a simple matter as a letter for collecting outstanding debts can add up and cut in your profit
Now there is a simple, cost effective solution for small business owners as well as self employed and home based businesses.
Protect your bottom line and maximize your cashflow; the following article from the South Florida Business Journal is an example of how small…Continue
Added by Robert Sposito on March 22, 2010 at 12:51pm — No Comments
What are the buying motives that would cause a person to go from no to maybe to yes? There are so many false objections running around that it might confuse the average salesperson. But not to worry; really they can all fit quite neatly into one of the 6 basic categories. Once you are able to identify the category that the prospect is in you can then concentrate on matching your product or…Continue
Added by Howard Larson on March 19, 2010 at 11:06am — No Comments
Every so often I hear business teachers and coaches mention that there is no “I” in the word team. I understand that what is meant by many of them is that one shouldn’t place one’s own needs above that of the team. But all too often some individuals take it to the extreme and basically neglect their own needs in order (as they perceive it) to allow the team to perform at it’s best. This is where the line really needs to be drawn because if one neglects their own needs, then one’s potential…Continue
Added by Gil Pizano on March 18, 2010 at 7:55pm — No Comments
The Platters had it right in 1953. “Sixteen candles in my heart will glow forever and ever for I love you so.”
It was my birthday last Tuesday. Yes March 16th, so here is my birthday present to you 16 candles to build…Continue
Added by Howard Larson on March 18, 2010 at 12:01pm — No Comments
How legal service plans have helped our members in 2009:
Added by Robert Sposito on March 16, 2010 at 3:28pm — No Comments
How can your direct mail program influence purchases at all levels in and around your business?
Direct mail has one goal to inspire a purchase no matter if it is a microwave or a robotic spray booth. Seems this days many…Continue
Added by Howard Larson on March 16, 2010 at 11:34am — No Comments
Monday: February Industrial Production
Added by Howard Larson on March 15, 2010 at 12:20pm — No Comments
Added by Tracy Ready on March 13, 2010 at 8:36am — No Comments