Brand Strategy. Brand Energy.
We've seen a LOT of huge companies sporting new logo designs over the past year or two. Seems like everyone is turning in their former flowery corporate logos for a look that’s a lot more simplistic (and often a little too bland, in my opinion).
Don’t get me wrong: minimalism is awesome. In…Continue
Part 3 of the ever expanding staffing function!!!
So this is part 3 of the series or in reality it is the 4th installation but we are talking about the 3rd model. Here we are going to focus on the trifunction model also called sourcer(Also can use titles of…
Added by Dean Da Costa on January 24, 2013 at 10:40pm — No Comments
The “gun enthusiasts” have been running around claiming that “the government” “wants to take away all of our guns!” as well as trying to divert attention away from the reasoned, serious discussion of the best way to “ensure domestic tranquility” and “provide for the common defense” (both from the Preamble to The Constitution and, thus, the very purpose of it, not an afterthought).…
Part 2 of the ever expanding staffing function!!!
So this is part 2 of the series, or in reality it is the 3rd installation but we are talking about the 2nd model. Here we are going to focus on the difunction model also called…Continue
Added by Dean Da Costa on January 16, 2013 at 5:07pm — No Comments
Those of you who are old enough to remember the TV Show from the 1960"s staring Peter Graves- Mission Impossible will remember that every show began with the following phrase:
Good morning, Mr. Phelps..... Your mission, Jim, should you decide to accept it, is to make XXXXXXXXXX. As always, should you or any of your IM Force be caught or killed, the secretary will disavow any knowledge of your actions. This tape will self-destruct in five seconds. Good luck,…
1. Identify a singular brand promise that you can deliver consistently and will differentiate you.
2. Find a point of differentiation that is relevant and…Continue
Added by Dennis Bailen on January 12, 2013 at 11:33am — No Comments
The late 1700s are not very different from the late 1900s and early 21st century. Two common factors are greed and Capitalism, more accurately corporatism. These two features together with economic forces shaped the growth of the slave trade and made it too big to fail. Like todays Big Bankers the top slave traders made fortunes and became celebrities on the back of forgotten human misery…Continue
Added by Alex Kashko on January 10, 2013 at 10:18am — No Comments
Remember it is not personal!!!
I am taking time out form my series on…Continue
Added by Dean Da Costa on January 9, 2013 at 2:53pm — No Comments
Every year my wife and I have a tradition of attending the supposed "final tour" for B.B. King and as usual last night he sang is hit "The Thrill is Gone." In listening to it last night I began, based on some comments from some of my HR peers, to wonder if that is HR's problem. Have the majority of our peers -deep down inside- lost that thrill about the role HR plays within our organizations? Is the change self-inflicted or the response to a changed view of the function by…Continue
Added by Daniel T. Bloom on January 7, 2013 at 8:11pm — No Comments
Part 1 of “The ever expanding staffing function” Series!!!
So this is part 1 of the series. Here we are going to focus on the monofunction model also called full lifecycle, and A-Z.
The monofunction model is very simple. 1 staffing professional does it all A-Z; they…
Added by Dean Da Costa on January 2, 2013 at 3:29pm — No Comments