January 2009 Blog Posts (36)

Networking etiquette

The beginning of this post is from one I did last year:



Whether it’s human or computer based, networking is synergistic. The whole is truly greater than the sum of the parts. When either systems are interconnected with other systems, there is greater power than when they are not.



In computer networks, the power of “the network” lies in the applications reachable through the network. In human networks, the power is in the reach of the network. In both cases, that power is… Continue

Added by Paul Dube on January 30, 2009 at 11:30am — 1 Comment

Gross sales were up 11.53%

Just finished books for 2008 and gross income up 11.53% last year. Now I need to talk to my CPA to legally lessen tax exposure.



The plan for this year, 2009, is to double, yes double the company size. I want fast hard growth so I only need to go through the growing pains once. I did this twice before with companies I was involved in. It’s a fun and exciting, but a hard ride. We will then we will be at the company size that was put into the (revised) company business plan created 6… Continue

Added by Howard Larson on January 30, 2009 at 10:14am — No Comments

Grasping The Power of Web2.0 and Social Network Marketing

The marketing revolution we have come to know as Social Network Marketing is one of vast potential and opportunity to market your business exponentially.



To take advantage of what you have in your hands don’t be making the mistake of thinking online social networking as a toy or a hit-and-run marketing tool or effort.



It is real and it is here to stay even as it develops right before our eyes.



SM is about building relationships just like if you were there f2f.… Continue

Added by Howard Larson on January 29, 2009 at 10:04am — No Comments

Trade Magazine Inserts, should you?

If you are a company who is or could be targeted towards one industry or market segment, you might want to consider a trade magazine insert.



In any direct marketing program, be it email, traditional mail, etc, the object is to get your message looked at and read. If you can narrow notch yourself or your message a trade magazine insert might be a good channel for you to be using.



A trade magazine is delivered to a person in that industry with a vested interested interest in… Continue

Added by Howard Larson on January 28, 2009 at 3:36pm — No Comments

Using Social Marketing with a Tradition Marketing Campaign

Blogs and interaction, a key element in social media marketing can be integrated into your traditional marketing attacks.



If you or your company has integrated a blog to your site or set up a blog site, by adding bookmarking capabilities to your blog you can increase the number of return visitors to your blog. This will in turn add links pointing to your blog, increasing its popularity and its page rank. Including applicable articles or blogs mentioning your company and its offerings… Continue

Added by Howard Larson on January 27, 2009 at 10:40am — No Comments

E-Mail for Acquisition

You should not think of email as an acquisition tool but rather as a tool to complements other acquisition elements of your marketing.



Using things like search ads, banner ads, promotions, in store list creation.



While most people are looking for a quick payoff such as information, they may also be interesting in hearing more form and about you. You can then use an email campaign in this process and drive home your message, up to and including a purchase request. Yes you… Continue

Added by Howard Larson on January 26, 2009 at 2:30pm — No Comments

The Week Ahead for January 26-30

Monday: December existing home sales, December leading economic indicators

Tuesday: January consumer confidence, November Case/Shiller home price index

Wednesday:Federal Reserve Meeting

Thursday: Weekly initial jobless claims, December durable goods orders,

Friday: December: Fourth Quarter GDP



Larson note: Too early for any positive changes. Everyone is sitting around waiting for the other guy to make a move or get… Continue

Added by Howard Larson on January 26, 2009 at 9:39am — No Comments

Measuring Your E-Mail Campaign

What is the best way to measure the success (or not) of your email marketing campaign?



Some companies measure the success by opens and clicks. Others (like me) measure the success solely based on sales volume, revenue and new clients or 1st time customers.



But, is there a grey area in between? The marketing department could measure the success of “prequalified or interested leads from an e-mail campaign. If marketing uses behavior tracking and lead scoring… Continue

Added by Howard Larson on January 23, 2009 at 10:31am — No Comments

Green Ally in Obama

Barack Obama's inauguration this week gives rise to the thought if he can turn the economy around have marketers shouting out environmental messages wonder and what the new presidency will really mean for green marketing.



While the green movement does seem to have an ally in Obama, who is pushing for funding of alternative energies and sustainable industries, green marketing is showing signs of waning interest from consumers after reaching a high point last year.



“The… Continue

Added by Howard Larson on January 22, 2009 at 2:57pm — No Comments

Encouraging Dialogue With Your Core Customer Base

It is a fact that customers that have contact with a company in more than one channel have higher company interaction and engagement. They have a deeper understanding, tend to spend more with that company and have a longer higher customer “lifetime” value.



Some examples might involve, direct mail with its high redemption rate, but then in adding telemarketing you get some instant feedback. Kick in some email marketing and some mobile and you have them on 4 important, “in their face”… Continue

Added by Howard Larson on January 22, 2009 at 9:55am — No Comments

Bad Emailing

To me the worst thing you can do in an e-mail marketing attack is to mix up your acquisition and retention list. That is going to ding your complaint rate and make your emails less deliverable. You can then fail to unsubscribe people when they complain which is just plain illegal. The third thing you can do is to not take a look at technology that is out there to improve. And last you cannot be constantly testing and testing to see what works. At some point you need to know.



Never… Continue

Added by Howard Larson on January 21, 2009 at 4:45pm — No Comments

Enticement or Deceit?

Sometimes you might come across a white paper that sounds so good you have got to down load it. Then in order to get it you need to register and become a member etc.



This is usually where I pull up and say “Oh bother” and stop. To me it is a double edge sword. If you go this route you want to show how you are a leader in the field. A trustworthy person. But then up comes the registration and you feel double crossed all in the name of data capturing.



Give the viewers some… Continue

Added by Howard Larson on January 20, 2009 at 2:30pm — No Comments

Wake Up and Sell Something!

I woke up one morning to the headline in the business section of one of the papers I read saying Prices, industrial production fall.



After thinking through this terrible awful headline I sat back and had a sip off coffee.



Consumer prices and industrial production fell in the U.S. as a record slide in retail sales destroyed companies purchasing power, idling a quarter of the nations factory capacity with the cost of living falling 0.7% making industrial output to shrink 2%.… Continue

Added by Howard Larson on January 20, 2009 at 9:41am — No Comments

High Hopes of Obama

Most Americans believe that Obama is on track to succeed and are rather optimistic he can help to revive the economy according to an Associated Press – GfK poll.



Public expectations for his performance in office higher than any other incoming president in a generation. On the eve of his inauguration the poll found that 65% of those surveyed believe that Obama will be an above average president and 28% of those believe he will be outstanding.



In retrospect George W. Bush… Continue

Added by Howard Larson on January 19, 2009 at 2:30pm — No Comments

The Week Ahead for January 19-23, 2009

Monday:

Tuesday:

Wednesday:

Thursday: Weekly initial jobless claims, December housing starts

Friday:



Larson note: A pretty slow week on reporting but we need to digest some of what came down last week prices, industrial production etc. and with the Obama inauguration we can sit back and enjoy with great expectations.



I would expect both these repost to be a wack on the side of the head so think how lower employment and lower housing starts… Continue

Added by Howard Larson on January 19, 2009 at 10:10am — No Comments

Old School Direct Marketing Still Works

Back in November, Cushman's Fruit Company was selling 24 of its legendary HoneyBells in a quintessential, full-page mail-order ad that appeared in PARADE magazine.



This was direct marketing at its classic best. Just how classic you ask? First of all, the written words alone had incredible stopping power, beginning with a headline in the form of a curious question: “What the devil is this? Then Ed bit into one and the plot thickened.”



What followed was an extraordinarily… Continue

Added by Howard Larson on January 16, 2009 at 2:30pm — No Comments

Dunkin' Donuts new ad campaign on Twitter

Dunkin' Donuts has released a new $100 million integrated advertising campaign and is using social media to promote the new effort.



The “You Kin' do it,” campaign, created by Boston-based agency Hill Holliday, features new TV ads which have been posted on YouTube and are being promoted via Dunkin Donuts' Twitter page.



The new campaign, which is a takeoff on the existing “America runs on Dunkin” campaign, encourages consumers to take on everyday tasks despite hard times.… Continue

Added by Howard Larson on January 16, 2009 at 9:30am — No Comments

What is the most effective use of B2B telemarketing? Companies that align their telemarketing activities with sales and driving businesses will probably be increasing their telemarketing budgets. Co…

What is the most effective use of B2B telemarketing?



Companies that align their telemarketing activities with sales and driving businesses will probably be increasing their telemarketing budgets. Conversely if you are using telemarketing for company awareness and marketing surveying you are more likely to retract your dollars to this area.



Focus the majority of your telemarketing efforts on measurable activity that drives leads to your sales department. Keep your phone… Continue

Added by Howard Larson on January 15, 2009 at 2:30pm — No Comments

Sympathize to Make Money

What is one key to be making (more) money in an economic downturn? Try sympathizing with your customers. Think about it. The vendor who is nimble and can come up with a workable solution for their customers will be successful. You need to think out of the box. It can be hard work but it can be the make or break to a deal. JIT delivery, you hold it in your warehouse until ?, you finance or find your client financing. You need to do whatever it takes, whatever that might be.



The key is… Continue

Added by Howard Larson on January 15, 2009 at 9:35am — 1 Comment

As An ID, Email Is WEAK...

January is normally a very potent month for invitations. You've probably already received a BUNCH of them just within the first 2-3 weeks of 2009!



As I'm noticing the uptick in invitations, I also notice another phenomenon: friends sending multiple invitations for me to join them - but - on the same site.



Let me explain.



If I have multiple email addresses from which I've written to a particular friend, if that friend joins a social media site and is asked by the… Continue

Added by Vincent Wright on January 14, 2009 at 11:50pm — No Comments

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