Patrick Florville
  • Male
  • United States
  • 917-270-6538
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Patrick Florville's Page

Profile Information

About Me:
Patrick Florville
Brand Strategist, Creative Director
at Florville Catalyst. Inc.

Greater New York Area

Formerly a pre-med student, I’m an award-winning brand strategist and creative director with over 20 years of experience. With my left brain -- the problem-solving discipline I acquired from my science curriculum, and right brain -- my innate passion to create, I’m a strategist who thrives at the junction of creativity and commerce.

My market intelligence derives from collaborations with world class brands across a wide spectrum of industries, including:

- Financial Services: Citigroup, JPMorgan Chase, MasterCard, Merrill Lynch, New York Life and Met Life
- Health & Cosmetics: Avon, Colgate-Palmolive, L’Oreal and Pfizer
- Youth & Education: United Negro College Fund, YMCA
- Telecom: Bell Atlantic and Verizon
- Publishing: Billboard, Cambridge University Press, Harper Collins, John Wiley & Sons, McGraw Hill, Scholastic and St. Martin’s Press
- Advertising: Burson-Marsteller, Jordan McGrath, and Ogilvy
- Travel & Entertainment: Bahamas Tourism, HBO, Madison Square Garden, New Mexico Tourism, Time Warner and Zagat Survey
- Non Profits: The Ad Council, Planned Parenthood, United Way and World Hope International


WHY ME? See what my clients have to say: http://goo.gl/CsHWKU


AREAS OF STRONG INTEREST

- Small businesses with vision: creating or reenergizing their brands and positioning them effectively among larger and better known competitors.

- Diversity & inclusion initiatives: creating a unique and engaging positioning, through a holistic branding approach for: JPMorgan Chase, HBO, Merrill Lynch and Pfizer, among others.

- Cause related marketing: as a parent of a child with a disability, I'm an advocate and communication strategist, bringing my passion and commitment to causes which embrace disability-inclusive diversity and empower people with disabilities.


AREAS OF EXPERTISE

1. IDENTITY DESIGN, BRAND STRATEGY AND DEVELOPMENT

- Branding Portfolio: http://goo.gl/P6qR5z

- Thinking [BRAND] Out Loud #1 -- Behind-the-scene thinking and design process: http://goo.gl/ZK8wW2

- Thinking [BRAND] Out Loud #2 -- The Ad Council Branding Strategy: http://goo.gl/Kn7CVW


2. NON-PROFITS/YOUTH & EDUCATION BRANDING AND INTEGRATED COMMUNICATIONS

- Non-Profits Portfolio: http://goo.gl/hPyqqT

- Youth & Education Portfolio: http://goo.gl/VZP4Jp


3. DIVERSITY & INCLUSION BRANDING AND INTEGRATED COMMUNICATIONS

Our expertise is particularly strong in this area, having branded Fortune 100 corporations Diversity & Inclusion programs such as HBO, Merrill Lynch, Pfizer, JPMorgan Chase and others

- Diversity & Inclusion Portfolio: http://goo.gl/iZsxOu


HONORS AND AWARDS:

Our work is included in the permanent exhibit of The Smithsonian Institute National Museum of Design at Cooper Hewitt.
http://images.collection.cooperhewitt.org/54015_51764e01d1c597c9_b.jpg


Awards and Recognition include:
- Creativity
- Communication Arts
- Desi
- Andy
- Art Directors Club
- Type Directors Club
- AIGA
- Graphis Design
- Package Design Council
- World Calendar Association
- UCDA University & College Designers Association
- Ad Council
- Packaging Design


HOW CAN I HELP YOU?

Whether you're a...

- Small business in need of establishing or reenergizing your brand;
- Non-profit aiming at engaging your audience and advancing your cause;
- Creative agency in need of additional thinking;
- Fortune 500 Marketing Manager rolling out a new program;

...you represent the spectrum of satisfied clients I've been partnering with for over 20 years.

Each of these partnerships started by simply contacting me: 914.402.4840 or info@florville.com
Website (Your primary site)
http://www.florville.com
Linkedin PROFILE (Recommended)
http://www.linkedin.com/in/patrickflorville/
Twitter Account (Recommended)
http://twitter.com/PFlorville
Phone (Recommended)
917-270-6538
YouTube Channel (Recommended)
http://vimeo.com/72238135
Skype (Recommended)
patrick.florville

Comment Wall (3 comments)

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At 10:27am on October 3, 2013, Alison Drake said…

Hi Patrick!

It's good to be connected.  Thanks for reaching out.

Look forward to knowing more about you.

Cheers!

Alison

At 10:27am on October 3, 2013, Yvette Dubel said…

Hi Patrick,

I look forward to learning more about you and your work. If I can of any assistance just let me know :)

At 1:57pm on September 14, 2013, Vincent Wright said…

Great profile update, Patrick!  (Just confirmed your links ... they all work and look good... (I do want to discuss one item ... I'll send you an email about that...)

 
 
 

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