Nora D. Richardson
  • Female
  • Charleston, SC
  • United States
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About Me:
I am a brand identity designer. I help businesses STAND OUT from their competition by translating their vision into a powerful branded identity. I love to travel and document my travels through photography.
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Nora D. Richardson's Blog

Human Nature: 6 Psychological Strategies for Your Brand

Posted on June 14, 2013 at 7:57am 0 Comments

If you understand basic human nature, you can better market your brand to humans. While that sounds super simple, so many small business owners overlook the basic psychology behind marketing their brand.

Integrate an understanding of human nature into your marketing strategy and your branding materials—and watch the world respond to your business, regardless of…


Smelltastic Scent Marketing

Posted on May 31, 2013 at 5:54am 0 Comments

It’s no secret: scents drive us to buy. Food is the most often and most obvious culprit. Mall chocolate shop scents turn us to cocoa-craving zombies. Whether you like that unmistakable smell or not, every kid knows the scent of McDonald’s means a Happy Meal is an immediate possibility. Oh, and that smell of fresh baked bread outside a bakery? Just to die for.

What’s in…


Your Brand: Who Cares? Make It Meaningful!

Posted on May 24, 2013 at 8:55am 0 Comments

How does a brand truly impact the lives of consumers? What’s really behind these GREAT brands that create ongoing feelings of positivity and continuous brand loyalty because those consumers feel truly rewarded when 

they keep coming back again and again? Sure, these brands are memorable; they’re unique; they tell an interesting story—but they have something else…


Do's and Don'ts of Designing Your Brand

Posted on April 25, 2013 at 5:18am 0 Comments

Say you’re not feeling well. You go to the doctor and describe your symptoms. The doctor listens at first, then asks a series of very directed questions to narrow down your particular situation. The doctor will likely review your patient file, perhaps do a bit…


Comment Wall (3 comments)

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At 1:52am on January 26, 2013, Alan Gray said…

Thank you for connecting, Nora, and welcome to Brandergy. If I can help you with sharing something interesting, or anything else, please let me know.

At 3:19pm on March 9, 2011, Vincent Wright said…
My pleasure, Nora!  Hope you had/are having a GREAT birthday! :-)
At 11:50pm on March 8, 2011, Vincent Wright said…
Happy Birthday, Nora!

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