Dennis Bailen
  • Libertyville, IL
  • United States
  • 847-207-5544
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About Me:
Marketing change agent. I believe effective branding and marketing should be both a potent competitive weapon AND an internal unifying force. If you believe the same, let's talk. 847-207-5544.

Services include: brand strategy, integrated marketing and internal alignment programs; also serve as an outsourced CMO on client management teams.

Advertising agency, senior marketing management and consulting background. Local, regional, national and international, consumer and business-to-business experience. Development of brand strategies and marketing plans. Implementation of integrated communication and internal alignment campaigns. Proven leader and team player with the ability to direct and complement internal marketing departments and outside agencies.

Specialties: Brand Definition and Development. Strategic Positioning and Growth Path Identification. Marketing Plans. Integrated Communication Campaigns. Internal Alignment Strategies and Programs.
Resource Speaker, Vistage/TEC
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Dennis Bailen's Blog

How to Brand the Service Component of your Business

Posted on February 3, 2016 at 2:21pm 0 Comments

In the two previous posts I discussed the concept of branding a service delivery process and some of the benefits of pursuing this approach. Then I offered some real-life examples…


Branded Service Processes Create Value and Profits for these Companies

Posted on February 3, 2016 at 2:19pm 0 Comments

In my previous post, I introduced the concept of branding a service delivery or discovery process and outlined some of the benefits of pursuing this approach. In this installment, I will share some real-life examples of service process branding to give you a better…


Brand Your Service Delivery Process to Grow the Business

Posted on February 3, 2016 at 2:15pm 0 Comments

In this post and the two that follow, I’m going to share a straightforward approach to increasing profits that most of the companies I encounter fail to exploit. Implementation is within the reach of small and medium sized companies and the potential rewards should grab the attention of CEOs.




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At 5:31pm on May 29, 2012, Vincent Wright said…

Great to have you join us here on, Dennis... If I can ever be of help, contact me at your convenience, ok?

By the way: to make it easier for more members to find and follow you on Twitter, please consider updating your Twitter link to:!/dbailen

Keep STRONG, Dennis!

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