Brand Strategy. Brand Energy.
The goal for a non-profit is to fund causes through donations. To satisfy this goal the non-profit must reduce overhead costs, attract and retain donors, and increase input cash flow. Big Data can help the non-profit do all of these things.
Big Data helps with administration costs. Donors are very sensitive to overhead costs. Donors want almost all the money they donate to go toward the cause. The higher the overhead costs the lower the amount the donor contributes, the less…Continue