Brand Strategy. Brand Energy.
We were thrown together to define and frame the new strategic change program. There were a few of us management consultants; a few folk from sales and marketing; some from operations and IT; and even legal and change management were there. What brought us together were the hemorrhaging costs. We wanted profit. We wanted revenue growth. We believed Big Data can help. From there we thought even bigger. We talked about what it would take to build a data-driven organization.
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