Brand Strategy. Brand Energy.
Your Encouragement Summary
So, you'd spend hours, days, weeks, months writing and/or paying for your executive summary but, not a minute or penny on your encouragement summary?
How can even the most talented, the most gifted, the most well-funded executive lead a company without the super-powerful-nutrient called "encouragement"?
Show us the successful executive or company who has more discouragement than encouragement...
Your Encouragement Summary should consist of the things which help you keep fueling and refueling yourself as you go through life and the life of your product, service, and/or company.
EVEN IF IT'S POORLY, POORLY, *HORRIBLY* POORLY WRITTEN, IF YOUR ENCOURAGEMENT SUMMARY INSPIRES *YOU*, YOU'LL KEEP COMING BACK TO IT WHEN YOU NEED TO BE REFUELED!
And when you're fully fueled and refueled you greatly improve your chances of getting to where you want to go ... to that destination you LOVE!