Brand Strategy. Brand Energy.
It’s our moment. There were twenty of us, a mixture of executives, consultants, and senior directors sitting in the conference room. We’re there to present the new direction we as a company our taking. We weren’t starting off on a good foot. A lot has happened recently. We got our lumps from those market analysts. We’re going through a massive layoff. And a well-respected executive resigned. Many in our audience aren’t coming from a good place. Who could blame them?
We were ready. To back up our narrative we got everyone we needed in the room. I opened up the conference bridge. Over three hundred from across the country chimed in to listen to what we had to say. For six hours we presented the financial and strategic benefits for our new direction and what we must do to realize those benefits. With our due diligence, we walked through the evidence. We were prepared; and we have Data Science to thank.