Brand Strategy. Brand Energy.
An out of touch teacher teaching an out of touch subject = out of touch students (who'll, naturally, go to things that touch them)
(NOTE: Showing an American child a suitcase filled with Chinese money does not have the same emotional impact as showing a child a suitcase filled with American money. Both are money but, not both touch the student the same way. Likewise with American football versus Australian football)
+Thanks, and #KeepSTRONG!
+Vincent Wright, Brandergist
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