Brand Strategy. Brand Energy.
Circulation: 500,000 Frequency: 6x/year Background: Veranda launched in 1987 and was purchased by Hearst in 2002. The publication focuses on homes, decorating, and garden projects all over the United States and abroad. However, its largest audience concentration is in Atlanta, Dallas, Los Angeles, Washington D.C. and New York. “We are a luxury brand,” says Steele...