Brand Strategy. Brand Energy.
I have a question for you: What's a good ROI for you?
I suppose that would depend on what level / style of risk I was taking. For something "safe" like a Certificate of Deposit in todays world maybe 1.5% For something like Stocks (maybe 5%-10% annual return).
For something like a college degree...I would expect a significant return on my tuition (plus the 4 years I spent achieving the education / degree)...though in todays world this rarely happens. A job in a "trade" seems to be a better ROI that a degree today.
For something that is "high risk / high reward" like a Futures wager on a sports team winning the Super Bowl...I would want nothing less than 20-1 if I place it before the season starts. Too many risk factors to derail an "investment" for less than 20-1
I guess it all depends on what you are investing in.