Branding For Growth
Although a mobile app functions a lot like a mobile website, a mobile app gives businesses the advantage of having their own corner on a customer's device. Because users have to download and install the app, businesses have more control over their presence on a device than they would with a mobile website. For instance, a mobile app can be closed or inactive, but still work in the background to send geo-targeted push notifications and gather data about customer's preferences and behaviors. Moreover, mobile apps make it easy to deploy loyalty programs and use mobile payments using a single platform. It's also much easier to access a mobile app than a mobile website — all it takes is one tap, versus having to open a Web browser then type in a URL.