Those on the global stage, Fortune companies, event speakers, and executives, share the same traditional and outdated narrative: Big Data is technology that reduces the costs of our IT investments. But, Big Data is more than just that. Big Data provides us with data-driven innovations so strategic that data is now our financial capital, making data our new executive priority. Big Data is our new force multiplier, our multiplier that drives, multiplies, and maximizes our revenue growth.

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http://bizcatalyst360.com/is-big-data-the-new-force-multiplier-for-...

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