Brand Strategy. Brand Energy.
“Having a data office means executives accept data’s strategic value; that data is an executive priority for our organization. Having a data office means executives politically back our CDO, our data programs, and our data activities. But our data office is more than just about data. When done right, our data office increases our organization’s competency to prioritize, forecast, plan, and execute all our business activities across the organization. Our data office doesn’t just focus on business opportunities. Our data office is an integral part to the ongoing success of our corporate governance and our executive board.”
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