Branding Is Transference

Going back to branding's historical metaphorical origin, it's impossible to brand *anything* without transferring heat from the branding source to the thing being branded.

Today's Brand Strategists, or as I like to call them "Brandergists", heat up a branding tool based on the wishes of the owner of the thing to be branded and, then, on behalf of the owner, transfer that heat to the owner's products, services, or even livestock...


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