Brand Strategy. Brand Energy.
Every day, I receive messages from long-time friends with a blank subject line with only "Re:" in it.
I've just received another and decided to call the Brandergy member because I KNOW she did not send it.
That means, she needs to change her password ... SOON!
While I wish that I had time to write everyone each time I receive such a message, I most certainly do not.
At the same time, it doesn't feel right to receive messages from obviously compromised accounts so, starting today, how about 2 pings per month to Brandergy members with just the words: "Change Your Passwords"?
Let me know your thoughts, ok?
I would welcome the reminders.
Thanks kindly, Bob ... #KeepSTRONG!
Sometimes however it's from someone that is spoofing the email, meaning it wasn't really sent by them at all. Just someone masquerading as that person. In its simplest (and most easily detected) form, e-mail spoofing involves simply setting the display name or “from” field of outgoing messages to show a name or address other than the actual one from which the message is sent. Most POP e-mail clients allow you to change the text displayed in this field to whatever you want. For example, when you set up a mail account in Outlook Express, you are asked to enter a display name, which can be anything you want.
That's why it's very important to also have proper SPF Records for their domains and ensure that their SMTP server requires authorization.
EXCELLENT info, Gerald! Thank you.
(By the way: Let's catch up Tuesday, ok?)
#KeepSTRONG, STRONG MAN!