Brand Strategy. Brand Energy.
Do you remember this expression?
“ Give a man a fish and you feed him for a day.
Teach a man to fish and you feed him for a lifetime.”
I sure do. It’s an expression that spoke well on how we teach and educate. But today this expression doesn’t speak well at all. This expression needs an update:
“Teach a man [how to teach himself] to fish and you feed him for a lifetime.”
Training and education has changed. Rather than students being immersed in books and lectures, they’re now looking at how-to-do videos and blog posts building their foundational skills for free. Because we charge our students for their education, to stay in business we need to better compete with these free web resources. To do this we need to become pure learning organizations.