Brand Strategy. Brand Energy.
DO MULTIPLIERS TRUMP Big Data analytics? A multiplier is a factor used to estimate the impact an input has to the total end-result. Multipliers are useful tools for understanding, planning, and forecasting. They are used in risk management, business planning, and business development; specifically returns on investment, productivity, cash flow, and revenue growth. Analytics, on the other hand, are automated analyses on data and statistics.
Analytics are used as inputs to our decision-making and just like multipliers, analytics are useful for understanding, planning, and forecasting. Because of their similarity, multipliers and Big Data analytics are tightly integrated. Multipliers feed into and improve the accuracy of our analytics. Analytics feed into and improve the accuracy of our multipliers.
Because of their tight integration multipliers and analytics should be used together at all levels of the organization. The challenge is that their use changes based on the level they’re applied.