Brand Strategy. Brand Energy.
WHAT WAS YOUR FIRST team like? The first corporate team I was on was a team of leaders. Each leader had a different area of expertise. When expertise was needed the appropriate leader led and the rest of us followed. It was drilled into each of us… to be good leaders we must also be great followers.
But when you think about it, leader or not, we all follow somebody. Becoming stellar leaders require us to model ourselves after our favorite leaders. But in doing so we have to be cautious with how we fit ourselves into our leaders’ molds. Leadership is an old concept with a lot of historic baggage that just doesn’t apply in today’s knowledge economy. To be stellar leaders we need to start with an unbiased foundation and then build ourselves up from there. Here are the things we need to understand and do to mold ourselves into being stellar leaders.