Brand Strategy. Brand Energy.
TODAY IS OUR first day. We’re the Chief Data Officer, the CDO here to help you, the organization, better leverage your data. Provide you with better customer insights, more opportunities, and more management support for your growing needs for data…
Doesn’t this sound like a wobbly job description for an executive? Though what I described is usually not written down, this is how a lot of organizations treat their first CDO. With poor core objectives, limited budgetary support, and poor political wrangling the CDO is often re-casted into a CIO-clone or the COO’s technical counterpart. Because the CDO is so new, organizations don’t have the culture or org structure to support a CDO and this is a setup for failure.
Here are the 5 steps that we as new CDOs need to do to be successful.