Brand Strategy. Brand Energy.
The really surprising things about that profile (and there are a few) are:
1. That it was only ever accessed once, in 2010
2. That LinkedIn hasn't removed it
3. That it has 500+ connections
This is the type of stupidity that can make you lose faith in a system.
I reported it to the company (Provide Consulting, UK recruitment company), and I'll let you know what happens.
If nothing happens, I'll report it to LinkedIn.
Excellent "citizenship" to report it, Alan...
(FYI: It may be that the person lost their job and the company just decided to keep all the Linkedin contacts built up under that name...)