What is the most effective use of B2B telemarketing?
Companies that align their telemarketing activities with sales and driving businesses will probably be increasing their telemarketing budgets. Conversely if you are using telemarketing for company awareness and marketing surveying you are more likely to retract your dollars to this area.
Focus the majority of your telemarketing efforts on measurable activity that drives leads to your sales department. Keep your phone people and your sales team in constant communication with each other in order to ensure you are getting the right type and level of leads that they can work with and win over.
Larson note: Your internal and external sales and promotion and sales people need to be on the same page now more than ever when every dollar needs to be accounted for. Phone and b2b can work together if you let them.
Larson & Associates
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