Branding + Energy + Strategy = Brandergy
FOR IMMEDIATE RELEASE
Larson & Associates Receives 2017 Best of Palatine Award
Palatine Award Program Honors the Achievement
PALATINE March 28, 2017 -- Larson & Assoc has been selected for the 2017 Best of Palatine Award in the Merchandising & Marketing Consultants category by the Palatine…Continue
Added by Howard Larson on April 4, 2017 at 1:56pm — No Comments
In part 8 we are getting into why content matters to your sit site. What makes a site really work and not work.
61. Useful Content: Google may distinguish between “quality” and “useful” content. You have no choices on what Google things is good and what Google thinks is bad. All you can do is post what you think is the best you got.
62. Content Provides Value and Unique…
Added by Howard Larson on October 10, 2016 at 11:56am — No Comments
In part 7 we are getting more into the inner workings of your site. What makes a site really work and not work.
60. Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains. So what is a Parked Domain? It is a web address that does nt have a site attacted to it or hosting of a site and is only redirects people to your primary site. A parked domain is NOT a website. Instead, it is…
Added by Howard Larson on September 22, 2016 at 10:44am — No Comments
Here we are at part 6.
As before today’s list of 10 are all things you could do yourself but might want to outsource. Most of it is just content, content, content.
50. WordPress Tags: Tags are WordPress-specific relevancy signal. Tagging your pictures is always a good way to ad in keywords.
51. Keyword in URL: Another important relevancy signal. If it fits…
Added by Howard Larson on September 14, 2016 at 11:54am — No Comments
From my companies lead generation work salespeople are handed qualified sales leads and are not able to close them. They are not even hitting a 5% (1 out of 20) closing ratio, and that is after going through an initial leads…Continue
Added by Howard Larson on September 9, 2016 at 10:00am — No Comments
A friend of mine, Aki Jackson is always asking the question, Do you know your numbers?
In my business, target marketing and telemarketing for lead generation, I deal with 2 kinds of numbers.
The 1st are what I call the “Magic Numbers” These are the key figures that tell you ahead of time if your business is going to grow or shrink. These could be anything…
Today’s employment report says an increase in 177,000
Change in U.S. nonfarm private sector employment.
Small Business 1-49 Employees - +63,000
Midsized Business 50-499 Employees - +44,000
Large Business 500 or more Employees - +70,000
Goods-producing Sector -6,000
Service-providing Sector +183,000
Trade, Transportation & Utilities +26,000
Financial Activities +15,000…
Added by Howard Larson on September 1, 2016 at 11:00am — No Comments
Links links and more links! But do they do you any good? Here we are at part 5.
Today’s list of 10 are yours to not just take care of but be on guard that they don’t disappear on you. Yes links do disappear and become a deterent to page ranking.
40. Broken Links: Having 1 broken like is bad enough but having too many broken links on a page may be a sign of a neglected or abandoned site. You need to check…Continue
Added by Howard Larson on August 30, 2016 at 11:21am — No Comments
The more you do or sometimes the less you to the more you get! Welcome to Part 4.
Today’s list of 10 are more things you will have control over or not. And if you are like me, you love, control. More tecky stuff than I like but someone has to do it.
30. Keyword Word Order: An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keywords or phrase in a different order. For example: consider a search for: “dog grooming methods”. A…
Added by Howard Larson on August 26, 2016 at 11:41am — No Comments
"Real gross domestic product increased at an annual rate of 1.2 percent in the second quarter of 2016. In the first quarter, real GDP increased 0.8 percent (revised).
If you are not growing at a minimum of 5% a quarter you should be talking to me. After you take out inflation, interest expense of your money, and taxes you need to be growing at a minimum 3 times the GDP. If not your shrinking or your company is dying.
Added by Howard Larson on August 24, 2016 at 12:28pm — No Comments
Now we are cooking! Sort of nice to have things that are totally in your control to make your site better and stronger isn’t it. Welcome to Part 3.
Today’s list of 10 are more things you will have control over or not. And if you are like me, you love, control. More tecky stuff than I like but someone has to do…
Added by Howard Larson on April 21, 2016 at 3:13pm — No Comments
Are we having fun yet? Come on this is a game you are now playing between you, your completion and Google. You can play if you have or control a web site and you can win or beat your competition at the game of web ranking.
So you ready for more. Today’s list of 10 are things you will have a little better control over. Some of the…Continue
Added by Howard Larson on April 20, 2016 at 11:51am — No Comments
Type in “Telemarketing for Printers” for a Google search. Go on do it. . . .
Surprise. Who is right at the top? Yours truly (I hope). I work very hard at my ranking for that position. Work? Mmmmm well not work. Let’s call it a game between me, my competition and Google. And I like, I really like to…
Added by Howard Larson on April 19, 2016 at 10:59am — No Comments
Telemarketing and telemarketers are a rare breed. Telemarketing is not only a perfect marketing way for businesses selling products/services to their target market at a pretty low price but for B2B markets it can speed up the sales cycle for the more expensive sales representative regardless of its simplicity or complexity . Telemarketers are usually helpful at the initial stages of a sales cycle. After…Continue
Added by Howard Larson on April 15, 2016 at 11:55am — No Comments
What makes a successful marketing attack for a trade show?
There are 3 components to effective trade show marketing, pre-show, at-show and post-show. Without the post-show follow-up, the marketing strategy is not complete and often the sale is not made. So Follow-up might just be the most crucial part of the trade show marketing equation. True trade show success is not measured by the number of catalogs…Continue
Do you do direct mail. postcard mailers or used any of the US Postal Services offerings?
What will Your Business Save?
The U.S. Postal Service (USPS) is set to reduce First-Class Mail prices on Sunday, April 10, 2016. Yes, you read that right: the rate change is a reduction for the first time in nearly a century! Regardless of the type of mail or sort levels, you will realize average savings of over 4%.
Why now? The reduction comes with the expiration of…
Added by Howard Larson on April 5, 2016 at 2:51pm — No Comments
If getting your web site found organically is important taking a quick look at the basic principles of SEO is always good. . If you have read me at all you know my adversion to PFC (pay for click). So just how important it is to create your site according to the specifications of the search engines, after I say VERY. . .
A survey conducted way back in 2013 showed that at least 87…
Added by Howard Larson on April 4, 2016 at 10:59am — No Comments
Want a Free laptop? How about a free plazma TV? Of wait, yes you have won a free trip to Tahiti! If they had said Berwyn I might have believed them but I was not lucky enough to win that trip. How about a $1.000 gift card? Or how about a free round of golf in Myrtle Beach SC?
Free has become a four letter word. Free will knock your emails out into the spam folder. Free is anything but free anymore. Free cup of coffee, sure after you buy a $10.00 donut.…
Added by Howard Larson on April 4, 2016 at 10:30am — No Comments
When talking to companies, people and clients on web presence the subject of Analytics almost always comes up.
Seems everyone wants to know ROI or what a given response rate is. Seems funny that in the same breath they don’t seem to care, well they do but don’t have ways to track it unless it is an online shopping cart, how many actual sales they made off the web.
So were on earth do we start? Well 1st you need to know that although Web Analytics should serve as a primary…
Added by Howard Larson on February 17, 2016 at 11:32am — No Comments
In advertising and marketing you have a choice. You can paint a broad brush or you can go for the sale.
Larson & Associates does targeted sales and marketing to go out and get you customers, not fluff advertising to let people know you exist.
We don't mess around but work to get you customers, period end of story.
Want to know more? Call or email me at:
Larson & Associates
Added by Howard Larson on October 29, 2015 at 12:01pm — No Comments