Howard Larson's Blog (521)

Larson the Perfect Partner

I’m a Swede, well half Swede with the other half Norwegian, either way I’m happy with my back ground and the work ethic I was raised in.



So what are the top 15 reasons to form a partnership with Me?



1)     Punctuality – a meeting that was supposed to start at 1 o’clock will start precisely at 1 o'clock. If it s half hour meeting it will end at 1:30, not 1:35. It’s called prick kl.1. This meeting has been…

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Added by Howard Larson on August 28, 2017 at 11:51am — 1 Comment

Brandergy is now a posting site for Larson & Associates Social Media Packages

Larson & Associates has made Brandergy an official posting site for social media marketing packages.

http://larsonassociates.ws/SocialMediaMarketing

We see Brandergy if used right become a better marketing tool that Linkedin . 

Howard Larson

Larson & Associates

Target Marketing & Telesales Professionals for new account acquisition

Making…

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Added by Howard Larson on May 5, 2017 at 5:00pm — No Comments

Larson & Associates Receives 2017 Best of Palatine Award

Press Release

FOR IMMEDIATE RELEASE

 

Larson & Associates Receives 2017 Best of Palatine Award

 

Palatine Award Program Honors the Achievement

PALATINE March 28, 2017 -- Larson & Assoc has been selected for the 2017 Best of Palatine Award in the Merchandising & Marketing Consultants category by the Palatine…

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Added by Howard Larson on April 4, 2017 at 1:56pm — No Comments

205 SEO Hints: 10 At A Time Part 8

In part 8 we are getting into why content matters to your sit site. What makes a site really work and not work.



61. Useful Content: Google may distinguish between “quality” and “useful” content. You have no choices on what Google things is good and what Google thinks is bad. All you can do is post what you think is the best you got.



62. Content Provides Value and Unique…

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Added by Howard Larson on October 10, 2016 at 11:56am — No Comments

205 SEO Hints: 10 At A Time Part 7

In part 7 we are getting more into the inner workings of your site. What makes a site really work and not work.



60. Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains. So what is a Parked Domain? It is a web address that does nt have a site attacted to it or hosting of a site and is only redirects people to your primary site. A parked domain is NOT a website. Instead, it is…

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Added by Howard Larson on September 22, 2016 at 10:44am — No Comments

205 SEO Hints: 10 At A Time Part 6

Here we are at part 6.



As before today’s list of 10 are all things you could do yourself but might want to outsource. Most of it is just content, content, content.



50. WordPress Tags: Tags are WordPress-specific relevancy signal.  Tagging your pictures is always a good way to ad in keywords.



51. Keyword in URL: Another important relevancy signal. If it fits…

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Added by Howard Larson on September 14, 2016 at 11:54am — No Comments

Lack of sales professionalism

Over the last 6 months I have seen a lack of sales professionalism.

From my companies lead generation work salespeople are handed qualified sales leads and are not able to close them. They are not even hitting a 5% (1 out of 20) closing ratio, and that is after going through an initial leads…

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Added by Howard Larson on September 9, 2016 at 10:00am — No Comments

Know Your Numbers And The Sales Funnel

A friend of mine, Aki Jackson is always asking the question, Do you know your numbers?



In my business, target marketing and telemarketing for lead generation, I deal with 2 kinds of numbers.



The 1st are what I call the “Magic Numbers” These are the key figures that tell you ahead of time if your business is going to grow or shrink. These could be anything…

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Added by Howard Larson on September 2, 2016 at 11:37am — 1 Comment

Today’s employment report

Today’s employment report says an increase in 177,000



Change in U.S. nonfarm private sector employment.

Small Business 1-49 Employees - +63,000

Midsized Business 50-499 Employees - +44,000

Large Business 500 or more Employees - +70,000



Goods-producing Sector -6,000

Construction -2,000

Manufacturing 0

Service-providing Sector +183,000

Trade, Transportation & Utilities +26,000

Financial Activities +15,000…

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Added by Howard Larson on September 1, 2016 at 11:00am — No Comments

205 SEO Hints: 10 At A Time Part 5

Links links and more links! But do they do you any good? Here we are at part 5.

 

Today’s list of 10 are yours to not just take care of but be on guard that they don’t disappear on you. Yes links do disappear and become a deterent to page ranking.

 

40. Broken Links: Having 1 broken like is bad enough but having too many broken links on a page may be a sign of a neglected or abandoned site. You need to check…

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Added by Howard Larson on August 30, 2016 at 11:21am — No Comments

205 SEO Hints: 10 At A Time Part 4

The more you do or sometimes the less you to the more you get! Welcome to Part 4.



Today’s list of 10 are more things you will have control over or not. And if you are like me, you love, control. More tecky stuff than I like but someone has to do it.



30. Keyword Word Order: An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keywords or phrase in a different order. For example: consider a search for: “dog grooming methods”. A…

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Added by Howard Larson on August 26, 2016 at 11:41am — No Comments

You NEED 3 times the GDP rate to really be growing

"Real gross domestic product increased at an annual rate of 1.2 percent in the second quarter of 2016. In the first quarter, real GDP increased 0.8 percent (revised).

If you are not growing at a minimum of 5% a quarter you should be talking to me. After you take out inflation, interest expense of your money,  and taxes you need to be growing at a minimum 3 times the GDP. If not your shrinking or your company is dying.  

If you…

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Added by Howard Larson on August 24, 2016 at 12:28pm — No Comments

205 SEO Hints: 10 At A Time Part 3

Now we are cooking! Sort of nice to have things that are totally in your control to make your site better and stronger isn’t it. Welcome to Part 3.



Today’s list of 10 are more things you will have control over or not. And if you are like me, you love, control. More tecky stuff than I like but someone has to do…

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Added by Howard Larson on April 21, 2016 at 3:13pm — No Comments

205 SEO Hints: 10 At A Time Part 2

Are we having fun yet? Come on this is a game you are now playing between you, your completion and Google.  You can play if you have or control a web site and you can win or beat your competition at the game of web ranking.

 

So you ready for more. Today’s list of 10 are things you will have a little better control over. Some of the…

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Added by Howard Larson on April 20, 2016 at 11:51am — No Comments

205 SEO Hints: 10 At A Time Part 1

Type in “Telemarketing for Printers” for a Google search. Go on do it. . . .



Surprise. Who is right at the top? Yours truly (I hope). I work very hard at my ranking for that position. Work? Mmmmm well not work. Let’s call it a game between me, my competition and Google. And I like, I really like to…

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Added by Howard Larson on April 19, 2016 at 10:59am — No Comments

Speeding Up The Sales Cycle with Telemarketing

Telemarketing and telemarketers are a rare breed. Telemarketing is not only a perfect marketing way for businesses selling products/services to their target market at a pretty low price but for B2B markets it can speed up the sales cycle for the more expensive sales representative regardless of its simplicity or complexity . Telemarketers are usually helpful at the initial stages of a sales cycle. After…

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Added by Howard Larson on April 15, 2016 at 11:55am — No Comments

Telemarketing Tradeshow Tips

What makes a successful marketing attack for a trade show?

 

There are 3 components to effective trade show marketing, pre-show, at-show and post-show. Without the post-show follow-up, the marketing strategy is not complete and often the sale is not made. So Follow-up might just be the most crucial part of the trade show marketing equation. True trade show success is not measured by the number of catalogs…

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Added by Howard Larson on April 8, 2016 at 9:35am — 1 Comment

The USPS® Rate Decrease Effective April 10, 2016

Do you do direct mail. postcard mailers or used any of the US Postal Services offerings?

What will Your Business Save?

The U.S. Postal Service (USPS) is set to reduce First-Class Mail prices on Sunday, April 10, 2016. Yes, you read that right: the rate change is a reduction for the first time in nearly a century! Regardless of the type of mail or sort levels, you will realize average savings of over 4%.

Why now? The reduction comes with the expiration of…

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Added by Howard Larson on April 5, 2016 at 2:51pm — No Comments

Making SEO Work

If getting your web site found organically is important taking a quick look at the basic principles of SEO is always good. .   If you have read me at all you know my adversion to PFC (pay for click). So just how important it is to create your site according to the specifications of the search engines, after I say VERY. . .  

 

MOBILE RESPONSIVENESS

A survey conducted way back in 2013 showed that at least 87…

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Added by Howard Larson on April 4, 2016 at 10:59am — No Comments

When Free Doesn’t Mean Free

Want a Free laptop? How about a free plazma TV? Of wait, yes you have won a free trip to Tahiti! If they had said Berwyn I might have believed them but I was not lucky enough to win that trip. How about a $1.000 gift card? Or how about a free round of golf in Myrtle Beach SC?



Free has become a four letter word. Free will knock your emails out into the spam folder. Free is anything but free anymore. Free cup of coffee, sure after you buy a $10.00 donut.…

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Added by Howard Larson on April 4, 2016 at 10:30am — No Comments

Branding + Energy + Strategy = Brandergy

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