Nora D. Richardson's Blog (14)

Human Nature: 6 Psychological Strategies for Your Brand

If you understand basic human nature, you can better market your brand to humans. While that sounds super simple, so many small business owners overlook the basic psychology behind marketing their brand.

Integrate an understanding of human nature into your marketing strategy and your…

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Added by Nora D. Richardson on June 14, 2013 at 7:57am — No Comments

Smelltastic Scent Marketing

It’s no secret: scents drive us to buy. Food is the most often and most obvious culprit. Mall chocolate shop scents turn us to cocoa-craving zombies. Whether you like that unmistakable smell or not, every kid knows the scent of McDonald’s means a Happy Meal is an immediate possibility. Oh, and that smell of fresh…

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Added by Nora D. Richardson on May 31, 2013 at 5:54am — No Comments

Your Brand: Who Cares? Make It Meaningful!

How does a brand truly impact the lives of consumers? What’s really behind these GREAT brands that create ongoing feelings of positivity and continuous brand loyalty because those consumers feel truly rewarded when 

they keep coming back again and again? Sure, these brands are memorable; they’re…

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Added by Nora D. Richardson on May 24, 2013 at 8:55am — No Comments

Do's and Don'ts of Designing Your Brand

Say you’re not feeling well. You go to the doctor and describe your symptoms. The doctor listens at first, then asks a series of very directed questions to narrow down your particular situation. The doctor will likely review your patient file, perhaps do a bit…

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Added by Nora D. Richardson on April 25, 2013 at 5:18am — No Comments

Big-Time Tax Deductions for Solo & Small Business Owners

Yes, it’s almost April 15th—and that means you better get going on those taxes! Even though my books are ready to go, I’ve been spending my time reviewing my deductions until my (very busy) accountant becomes available. Since many of you are likely doing the same thing, it’s a great time to talk about deductions for small business owners, freelancers, and others who work from home.…

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Added by Nora D. Richardson on April 3, 2013 at 3:19pm — No Comments

5 Hot Tips for Better Brand Recognition

You’re working on building your brand, as you know you should—but no matter what you do, you’re left feeling like your target audience isn’t connecting with your brand as well or as frequently as you’d like. Sound familiar? Hey, it’s a common feeling: that nagging in the back of…

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Added by Nora D. Richardson on March 26, 2013 at 6:00am — No Comments

Spring Colors 2013: Soothing Neutrals & Energizing Brights

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Fashion designers, artists, and other highly visual types are inspired by what they see in the world around them. So if they’re seeing a new color fashion trend in bloom this spring, get ready for more logos and graphics with these…

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Added by Nora D. Richardson on March 19, 2013 at 5:00pm — No Comments

Co-Branding - Your Brand Booster

by NORA D. RICHARDSON

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What happens when two powerful brands pair up to produce a new product? You get K.C. Masterpiece Lay’s Potato Chips, Eddie Bauer Edition Ford Explorers, Pillsbury Brownies with Hershey’s Chocolate, and Crest with Scope—to name a few. Well-established brands benefit from…

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Added by Nora D. Richardson on March 7, 2013 at 3:28pm — No Comments

Another Great Brand Slogans Quiz

by NORA D. RICHARDSON

Do you have a great tagline or slogan for your business? Never underestimate the power of an excellent slogan! The following taglines have been around for years, and many have truly stood the test of time. When you find that perfect slogan that’s both unique and memorable, you’ll find your target audience will be much more attracted to…

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Added by Nora D. Richardson on March 1, 2013 at 4:41am — No Comments

Value > Price

Value > Price

by NORA D. RICHARDSON

Every once and awhile, I get a request that looks something like this, “I need a brochure. Please tell me how much that would cost me.”…

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Added by Nora D. Richardson on February 25, 2013 at 2:24pm — 2 Comments

The New Networking Hotspot: Airplanes

The New Networking Hotspot: Airplanes

by NORA D. RICHARDSON

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While speaking with a few of my business friends the other day, I was quite shocked to hear that most of them had never given much thought to the idea of networking while flying. So many missed…

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Added by Nora D. Richardson on February 13, 2013 at 6:00am — No Comments

What You Need to Know About Vector vs. Raster Logo Graphics

by NORA D. RICHARDSON

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You always want your logo to look stellar, both in print and online.  After all, your logo is an instantly recognizable snapshot of your brand and your business!

Vector and raster are two terms you’ve probably heard before, and if you’re not a graphic designer, you might not be 100% clear on the difference between the…

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Added by Nora D. Richardson on February 7, 2013 at 10:00am — 3 Comments

Brand Minimalism vs Simplistic Branding

We've seen a LOT of huge companies sporting new logo designs over the past year or two. Seems like everyone is turning in their former flowery corporate logos for a look that’s a lot more simplistic (and often a little too bland, in my opinion).

Don’t get me wrong: minimalism is awesome. In…

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Added by Nora D. Richardson on January 30, 2013 at 11:59am — 2 Comments

Focus: Dealing with Distractions

Every time you stop for a distraction, it takes you 8 to 20 minutes to refocus and get back to where you were before you got distracted. Every time. Distractions are a common problem in most workplaces, and are an especially pesky problem for freelancers, solopreneurs, and others who work from home.

It’s time to take charge of those distractions—and just in time for the New Year. This month on The Branding Spot, we’ll be focusing on, well, focusing!

3…

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Added by Nora D. Richardson on December 19, 2012 at 7:30pm — 7 Comments

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