Branding + Energy + Strategy = Brandergy
Social Media list of Lists!!
Main Categories: general (not specific to any brand, mission, type of person), specific (targets a specific group, such as flixster which is movie orientated), and misc (any site that does not fall under the first 2 categories). Of…Continue
Added by Dean Da Costa on June 28, 2013 at 2:14pm — No Comments
There is an ongoing discussion within our industry about what the primary key performance indicator for success in a hires is. We all accept for the most part as organizations we hire competent people. We hire individuals who on paper at least can perform the duties and responsibilities of the positions. Then we add this thing called do they fit the culture of the organization.
But what do we mean by culture fit? Is it some set in stone characteristic of the organization? How do we…Continue
Added by Daniel T. Bloom on June 25, 2013 at 10:28am — No Comments
Dr. Earl R. Smith II
Managing Partner, Growthers
Many of my coaching engagements begin with a focus on the kinds of questions that a client has been asking themselves. It may seem strange at first to suggest that it is the question rather than the answer which is important; but that is the case more often than not. The seminal indicator that this is the…Continue
Once gain one of our local churches provided the basis for this blog post. Driving past it the other day their electronic billboard admonished drivers to “Do what you can today; you might not be here tomorrow.” When I stopped and gave it some consideration it reminded me of some business organizations out there.
Consider first your own personal situations. I am almost certain that each and every one of you has a “honey-do list.” It contains all those projects that you plan to get to…Continue
Added by Daniel T. Bloom on June 23, 2013 at 3:17pm — No Comments
Added by Dean Da Costa on June 20, 2013 at 3:09pm — No Comments
Safety Supply, Inc. is a manufacturer of safety equipment used in the oil and gas industry. The company conducts a variety of marketing activities including trade show attendance, search engine optimization (SEO) and email blasts. The marketing department also publishes a monthly newsletter, blog entries, white papers and social media campaigns that are tied into monthly…Continue
Added by Dr. Earl R. Smith II on June 19, 2013 at 4:55pm — No Comments
By Matt Falls
In my own experience as a senior leader and in talking with CEO’s, the most challenging task facing a CEO of a middle market company is revenue generation. Large investments are made in marketing expenditures, Customer Relationship Management Systems (CRM) and highly qualified staff. Yet the challenges persist. How does the CEO judge the effectiveness of these…Continue
Added by Dr. Earl R. Smith II on June 19, 2013 at 2:29pm — No Comments
by Matt Falls
Alpha Industrial is a manufacturer of industrial goods serving the manufacturing sector. The company drives sales by employing a mix of outside and inside salespeople. Senior executives have also developed relationships with national companies that are serviced by an inside sales representative.…Continue
Added by Dr. Earl R. Smith II on June 19, 2013 at 11:30am — No Comments
Minister Rona Ambrose is chairwoman of a new committee of business executives studying women on boards. The committee is looking to boost the number of women on corporate boards in Canada. “I wanted action-oriented recommendations for the government to immediately act on. We have had enough studies and enough reports” Ms Ambrose said in an interview.
According to the research organization Catalyst, women make up 47% of the Canadian labor force but only 14% of board seats among the 500…Continue
Added by Aline Ayoub HR Consulting on June 14, 2013 at 2:47pm — No Comments
If you understand basic human nature, you can better market your brand to humans. While that sounds super simple, so many small business owners overlook the basic psychology behind marketing their brand.
Integrate an understanding of human nature into your marketing strategy and your…Continue
Added by Nora D. Richardson on June 14, 2013 at 7:57am — No Comments
As of late I seem to get the inspiration for our blog posts from the local signs on churches of all denominations. The other day I passed one that said “Don’t be too open minded, your brain might fall out.” Really is that what they meant to say?
Take a moment and consider your organization. I am not concerned whether you are a small to medium sized enterprise or a member of the Fortune 1000, I continually hear and read in social media about managers who complain that…Continue
Added by Daniel T. Bloom on June 12, 2013 at 1:29pm — No Comments
Jimmy Buffett's "What if the Hokey-Pokey is All It Really Is About?" in pictures.
Added by Dr. Earl R. Smith II on June 12, 2013 at 10:59am — No Comments
On Radio Clyde News at 11.00am yesterday morning, 8th June, First Minister Alex Salmond said that ‘grown up politics is about working with opponents’.
Correct as this is, it indicates that the First Minister is asleep at the wheel. Mr Salmond can have no idea that, at the highest level within his own party, working with opponents has been expressly forbidden, with mass suspensions and overt threats of loss of party membership to support it.
An authoritative source in Edinburgh…Continue
Added by Dr. Earl R. Smith II on June 12, 2013 at 10:54am — No Comments
By Euan McColm
Published on 09/06/2013 00:00
As his brief speech to the Scottish Conservative Party conference in Stirling reached its climax, the Prime Minister rallied the gathered with the…
Added by Dr. Earl R. Smith II on June 12, 2013 at 10:30am — No Comments
This will be the 4th in a series of posts about Social media architecture.
In part one we went over the why, we talked about branding and about seeing what is being said out there…
Added by Dean Da Costa on June 11, 2013 at 7:08pm — No Comments
One of the nice things about revisiting the archives in My Linkedin Power Forum is stumbling across a nugget or two that can be re-used in other venues for other…Continue
Almost every college career services department in the country pushes to area employers the benefits of using their internship program. On the first look it is a no brainer for the corporation. They get added manpower during heavy workload times and they can usually get it without any financial impact on the corporation. For the student it provides them with some work experience in the real world and exposure to varying industries from which they can plan out their…Continue
Added by Daniel T. Bloom on June 5, 2013 at 8:49pm — No Comments
Most people who use any of the social media sites do it poorly and with any serious thought. I spend a lot of time coaching others on how to make the most of the potential of social media. During those engagements, I have seen a number of recurring patterns that, if avoided, greatly increase the benefits they get from time spent.
One of the reasons that people get…Continue
Added by Dr. Earl R. Smith II on June 5, 2013 at 8:36pm — No Comments
Social Media Architecture!!!!!! Part 3
This will be the 3rd in a series of posts about Social media architecture.
In part one we went over the why, we talked about branding and about seeing what is being said out there about you.
In part 2 we discussed the different sites…
Added by Dean Da Costa on June 5, 2013 at 1:17pm — No Comments