June 2010 Blog Posts (23)

4 Areas Of Social Media Marketing Segmentation

Your out there with your shingle up in the world of Social Media (SM). So now what. How do you work your brand building, your customer service and your product management side? What about the generating of demand side of business? It makes no difference if you are a newbie are just getting started in SM or a underutilizing “pro” who has been out there for years now if you’re not into demand strategies in your SM plan you are probably letting a lot of sales slip through the cracks.

I…

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Added by Howard Larson on June 29, 2010 at 11:30am — No Comments

No Strategy? Your Plan Is Going Nowhere!

Let's say you discovered a new process that could revolutionize your business. Lets say this process enables you to do more with less and allows you to engage all stakeholders efficiently. Lets say this new process holds the promise for the future of your business.



That being said would you simply use… Continue

Added by Jay Deragon on June 29, 2010 at 6:09am — 1 Comment

A Super-Quick Hint For Job Seeking Consultants With VERY LONG Resumes...

In working with a LOT of consultants over the past 20+ years, I've noticed that many have been stuck on what to do when they list out all the projects they've worked on over a 10, 15, 20, 25 year period of time.



Here's a super-quick suggestion: Rather than exhaustively listing each and every project you've worked on, list a few KEY projects and ANNOTATE the section with a line such as this:



"For a full, itemized list of my professional projects, please contact me, at…

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Added by Vincent Wright on June 23, 2010 at 4:30pm — No Comments

6 Month Tune Up

Half the year is almost gone. Are you happy or sad? Are the results you got in the first part of the year what you expected or wanted?

Do you need your engine tuned up for the rest of the 6 month race to the end of the year? Here are a few simple tips you can use on your engine.

1. Take your employees out for lunch. The cost is inexpensive compared to the excellent uplift it will bring to the moral of your…

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Added by Howard Larson on June 23, 2010 at 1:02pm — No Comments

PR Gets You Higher ROI

What would happen if you combined your advertising attack and your PR initiatives together as one coordinated marketing attack? There are many roads to the same ending point. There are many kinds of vehicles to transport you to the exact same place.

I have always lived by the thought that it takes 9 views to make a sale. Some say more some say less. But then I go farther to say that the average person only sees 1 out of every 3 touches you try to make. I am willing to bet with…

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Added by Howard Larson on June 22, 2010 at 12:51pm — No Comments

Do What You Love, Love What You Do

People in career transition often pause to take stock. One of the really valuable parts of job changing is taking the time to decide “What do I want to do?”



Too many of us stay locked into jobs or careers that we hate because we’re afraid of change, afraid of risk, or simply don’t believe we can get paid for doing what we love.



Today’s internet provides amazing opportunities to those considering alternate careers. Many Web 2.0 tools give an amazing ability to…

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Added by Phil Rosenberg on June 22, 2010 at 11:48am — No Comments

Facebook Becomes Job Search Engine

SimplyHired, a job search aggregation site, announced that it's just released new features allowing integration with user Facebook friends. How does this help job seekers?



This integration marks the first time Facebook has entered mainstream job search. Facebook has long been a way that a candidate can be found by recruiters and hiring managers who are searching for an employee. Now SimplyHired makes it easier to find companies where they have Facebook friends to contact…

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Added by Phil Rosenberg on June 21, 2010 at 4:22pm — No Comments

Is Your Recruiter Any Closer To The Job Than You?

You're excited because you just got a call from a recruiter who sought you out. Should you really be excited? While some recruiters can help you, others may hurt your chances to land a specific opportunity - still others may just waste your time.



Not all recruiters are equal. How can you tell if a recruiter is any closer to the job opportunity than you are?



It usually boils down to the relationship that the recruiter has with the hiring manager - not just with…

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Added by Phil Rosenberg on June 21, 2010 at 2:05pm — 1 Comment

Nielsen & McKinsey: Another Social Shift?

The awareness of "social media" has created an explosive growth in providers offering people and businesses an array of services. At the same time the growth in firms looking to hire "social media managers and strategist" as increased 400% in less than two years.



The current perceived value of these… Continue

Added by Jay Deragon on June 21, 2010 at 8:00am — No Comments

Poor Service - the Quickest Way to Kill a Good Brand

Companies really have to recognise that poor after-sales service experience is one of the quickest ways to kill a brand. Customers are not – or should not – be a one-transaction experience. Lifetime value is what companies need to focus on, as that’s where the real profits lie – repeat customers that become brand advocates. http://bit.ly/cbQe3a

Added by Guy Whitcroft on June 20, 2010 at 6:02am — No Comments

Facebook and Business Trust

I found an interesting study from MarketingProfs that 60% of marketers are using Facebook for some kind of businesses communications. Waving my hand in the air, Me, me, me! But as to the trustworthiness of that channel of communication and marketing? Well… the trust factor is another matter all together.

Marketers Trust In Facebook

10% - Completely

58% - Somewhat

15% - Not very much

7% - Not at all

9% No…

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Added by Howard Larson on June 18, 2010 at 9:54am — No Comments

Is Direct Mail Dying?

It is true that direct mail on any scale is not the kingpin of a marketing plan like it use to be, but it is far from dying away. Any channel will lose its overall effectiveness when it is used alone. Not all customers and prospects respond to your advertising and marketing message in the same way. We all are more sensitive to the way we process information, sight, touching and hearing all come into play. So to with communication preferences; phone, email, search, radio & tv, youtube and…

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Added by Howard Larson on June 15, 2010 at 10:00am — No Comments

Upselling Plans For Businesses

Upselling, selling more of what you got to the customers you already have. Sounds nice, doesn’t it. 38% of B2C and B2B businesses are making upselling a top marketing goal this year. And why not, sell more to the people who are trusting you to take their money already. I do it. My son’s running specialty shop does it. Maybe you should think about it as…

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Added by Howard Larson on June 15, 2010 at 9:57am — No Comments

The Social Overton Window

Social media is causing markets to react to the open discourse about everything, anything, everyone and anyone. It is the open discourse and reactions that create "windows" of public sentiment towards everything.



The Overton window is a concept in political theory, named after its originator, Joseph P. Overton. It describes a "window" in the range of public… Continue

Added by Jay Deragon on June 15, 2010 at 6:03am — No Comments

To thine one self be true - Lessons in Trust II

Here's a novel concept, be yourself. Although I do not pretend to be a fan of the late, great, William Shakespeare, one particular quote of his always comes to mind when I muse on the true meaning of trust; "To thine own self be true". If you remember in the introduction to Trust in the previous post you already know that we present different…

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Added by Barrie Featherstone on June 14, 2010 at 11:32am — No Comments

Renew Your Energy

We all have a battery pack within us that helps to sustain our personal energy throughout each day. Nope, I'm not talking about the meal we have in the morning with that fresh cup of coffee or tea, although that is a part of the overall energy equation. I'm talking about…

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Added by Gil Pizano on June 13, 2010 at 7:55pm — 1 Comment

Onerous Processes Aren't Social!

While people and organizations use "all things social" much of what they end up doing is onerous.



The word onerous means: laborious or oppressive and having or involving burdens or obligations that counterbalance or outweigh the advantages. Onerous processes and "social" are in contrast with… Continue

Added by Jay Deragon on June 9, 2010 at 6:25am — 1 Comment

Social PR: Ripping the Mask Off

Public relations is about shaping the public's opinion about your company,your brand and your product. Many organizations spend lots of time and money trying to create a favorable public opinion. Organizations try to create a persona they think would attract the public. The problem is that most of these persona's aren't real.



The word persona implies a social role or… Continue

Added by Jay Deragon on June 7, 2010 at 6:30am — No Comments

Native American Spiritual/Cultural Art and Music

THE AMAZING WORK OF RICHARD HOOK -- NATIVE AMERICAN SPIRITUAL AND CULTURAL ARTIST…

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Added by Mike O'Hare on June 5, 2010 at 1:09pm — No Comments

Has President Obama shown a failure of leadership over the BP oil spill?

The oil spill disaster in the Gulf of Mexico has highlighted many problems - the technology used in drilling at these depths, the technology available for cleaning up oil spills, that oil companies put short-term profits ahead of anything else, the failure of regulators to apply the regulations...



But one of the most surprising things to me is the failure of President Obama to exercise the leadership rightly expected of him, through being adversarial rather than working with all…

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Added by Guy Whitcroft on June 5, 2010 at 8:52am — 3 Comments

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