May 2013 Blog Posts (13)

Smelltastic Scent Marketing

It’s no secret: scents drive us to buy. Food is the most often and most obvious culprit. Mall chocolate shop scents turn us to cocoa-craving zombies. Whether you like that unmistakable smell or not, every kid knows the scent of McDonald’s means a Happy Meal is an immediate possibility. Oh, and that smell of fresh…

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Added by Nora D. Richardson on May 31, 2013 at 5:54am — No Comments

Social Media Architecture/Framework!!!!!! Part 2

Social Media Architecture/Framework!!!!!! Part 2



This will be the 2nd in a series of posts about Social media architecture/framework.



In part one we went over the why, we talked about branding and about seeing what is being said out there about you.



Now it’s time to go over some of the social…

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Added by Dean Da Costa on May 29, 2013 at 9:29pm — No Comments

Are You a Social Networking Slob?

Dr. Earl R. Smith II

A couple of weeks ago I was involved in a coaching session with a new client. This person is a middle management executive in his early forties. The details of his past or the focus of our work together don’t matter – except for one item. We had begun to talk about social media and its usefulness in developing a virtual presence and expanding his branding footprint. The conversation led us to call up the various social media accounts that he was managing.…

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Added by Dr. Earl R. Smith II on May 27, 2013 at 11:39am — No Comments

Your Brand: Who Cares? Make It Meaningful!

How does a brand truly impact the lives of consumers? What’s really behind these GREAT brands that create ongoing feelings of positivity and continuous brand loyalty because those consumers feel truly rewarded when 

they keep coming back again and again? Sure, these brands are memorable; they’re…

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Added by Nora D. Richardson on May 24, 2013 at 8:55am — No Comments

Social Media Architecture/Framework!!!!!! Part 1

Social Media Architecture/Framework!!!!!! Part 1

This will be the first in a series of

posts about Social media architecture/framework. Ensure you read the prelude to

this series posted last week.







Note some of…

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Added by Dean Da Costa on May 21, 2013 at 9:04pm — No Comments

Reporting, and metrics a hidden land mine!!

 

Reporting, and metrics a hidden land mine!!

I have…

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Added by Dean Da Costa on May 14, 2013 at 4:00pm — No Comments

Of Course … The Tragic Mistake – Part Three: Let the Coaching Begin

Dr. Earl R. Smith II

Managing Partner, Growers

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Prior articles in the series:

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Added by Dr. Earl R. Smith II on May 14, 2013 at 9:51am — No Comments

Do you know what your ROI of your decisions are?

Turn to almost any organization in the country and a familiar thread is going to be heard - What is the ROI (Return on Investment) for this project? Human Resources is no different. Through the works of Bersin & Associates, who in their 2011 report "The Best Practices for the High Impact HR Organization" determined that the top challenge for HR Management was…

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Added by Daniel T. Bloom on May 13, 2013 at 2:17pm — No Comments

Of Course … The Tragic Mistake – Part Two: Designing the Fix

Dr. Earl R. Smith II

Managing Partner, Managing Partner

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Prior articles in the series:

Of Course … The Tragic Mistake – Part One: Diagnosis…

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Added by Dr. Earl R. Smith II on May 10, 2013 at 5:09pm — No Comments

Of Course ... The Tragic Mistake - Part One: Diagnosis

Dr. Earl R. Smith II

Managing Partner, Growthers

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Many of my engagements begin with a phone call from an investor. Most often they are concerned that the company they funded is in real trouble and/or is teetering on the brink. These can be melancholy calls because there is often little for me to do but conduct a postmortem - to figure out what went wrong…

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Added by Dr. Earl R. Smith II on May 10, 2013 at 5:07pm — No Comments

A Prelude to Social Media Architecture/Framework!

A Prelude to Social Media Architecture/Framework!







This is going to be a

prelude to a 5 part series on social media architecture/framework for

individuals.



First thing is first, what are you trying to accomplish?

Who are you trying get noticed by?





Once you…

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Added by Dean Da Costa on May 7, 2013 at 7:14pm — No Comments

Growthers Revenue Team Review Meetings

by Matthew Falls

At Growthers, we build companies. One of the most important tools we use to drive growth for our clients is the customer relationship management system. (CRM). In this article, I will describe the process we put in place to focus the entire revenue generating team on finding the best path to increasing revenue.

WSL is a manufacturer of…

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Added by Dr. Earl R. Smith II on May 2, 2013 at 10:46am — No Comments

Is it really what we think it is?

Over the past week I have been going through some family issues which began with a medical emergency last Friday. Everyone we talked to from our family practitioner to the ER medical team believed that the signs pointed towards one thing. When the surgeons went in to operate on Saturday morning, they found an entirely different problem was manifested in the same environment. Upon reflection we do the same steps in the HR world we work in.

Every single day we are confronted with…

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Added by Daniel T. Bloom on May 2, 2013 at 10:30am — No Comments

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