January 2009 Blog Posts (58)

Local Author Selected to Contribute to Inspirational Book

Stacey Huish, of Brisbane, widely recognized as a leader in the Communication Skills industry has been selected to contribute to an Inspired Spirit publication, Inspired to Success. She is a co-author with other renowned visionaries, authors and world class leaders sharing messages of business and personal success such as, Sandy Forster, Jack Canfield, and Jerry and Esther Hicks to name just a few.



Inspired to Success provides over 20 inspiring stories from highly successful people… Continue

Added by Stacey Huish on January 31, 2009 at 9:25pm — No Comments

Networking etiquette

The beginning of this post is from one I did last year:



Whether it’s human or computer based, networking is synergistic. The whole is truly greater than the sum of the parts. When either systems are interconnected with other systems, there is greater power than when they are not.



In computer networks, the power of “the network” lies in the applications reachable through the network. In human networks, the power is in the reach of the network. In both cases, that power is… Continue

Added by Paul Dube on January 30, 2009 at 11:30am — 1 Comment

Gross sales were up 11.53%

Just finished books for 2008 and gross income up 11.53% last year. Now I need to talk to my CPA to legally lessen tax exposure.



The plan for this year, 2009, is to double, yes double the company size. I want fast hard growth so I only need to go through the growing pains once. I did this twice before with companies I was involved in. It’s a fun and exciting, but a hard ride. We will then we will be at the company size that was put into the (revised) company business plan created 6… Continue

Added by Howard Larson on January 30, 2009 at 10:14am — No Comments

Grasping The Power of Web2.0 and Social Network Marketing

The marketing revolution we have come to know as Social Network Marketing is one of vast potential and opportunity to market your business exponentially.



To take advantage of what you have in your hands don’t be making the mistake of thinking online social networking as a toy or a hit-and-run marketing tool or effort.



It is real and it is here to stay even as it develops right before our eyes.



SM is about building relationships just like if you were there f2f.… Continue

Added by Howard Larson on January 29, 2009 at 10:04am — No Comments

Visitation & Funeral Arrangements for Jose Magallanes



My Brother-In-Law died in an auto accident late Monday night.



Visitation is on Thursday from 3:00 to 8:00 PM at:



Hickory Chapel

5852 Nolensville Road

Nashville, TN 37211

(615) 331-1952 or… Continue

Added by Marilyn Magallanes, TeachThemToCare.org on January 29, 2009 at 12:20am — 1 Comment

Lessons Learned...

Lessons I've Learned...



I've learned .. that the best classroom in the world is at the feet of people whom are older than me.



I've learned .. that what we have done for our own selves alone dies with us. While, what we have done for others and the world remains and is immortal.



I've learned .. that just one person saying to me, "You've made my day!" really makes my day!!



I've learned .. that I feel better about myself when… Continue

Added by Marilyn Magallanes, TeachThemToCare.org on January 29, 2009 at 12:00am — No Comments

Trade Magazine Inserts, should you?

If you are a company who is or could be targeted towards one industry or market segment, you might want to consider a trade magazine insert.



In any direct marketing program, be it email, traditional mail, etc, the object is to get your message looked at and read. If you can narrow notch yourself or your message a trade magazine insert might be a good channel for you to be using.



A trade magazine is delivered to a person in that industry with a vested interested interest in… Continue

Added by Howard Larson on January 28, 2009 at 3:36pm — No Comments

Using Social Marketing with a Tradition Marketing Campaign

Blogs and interaction, a key element in social media marketing can be integrated into your traditional marketing attacks.



If you or your company has integrated a blog to your site or set up a blog site, by adding bookmarking capabilities to your blog you can increase the number of return visitors to your blog. This will in turn add links pointing to your blog, increasing its popularity and its page rank. Including applicable articles or blogs mentioning your company and its offerings… Continue

Added by Howard Larson on January 27, 2009 at 10:40am — No Comments

Looking for a Job? Obama and Harper (Canada) can help!

Yesterday, I finally found the time to watch the Obama inauguration on YouTube (I missed it live). As I sat there listening to that finely written and awe inspiring speech, I realized that there is a hidden job market about to reveal itself over the next several weeks, in Canada and the US.



Unless you’ve been living in a cave, or can no longer afford any access to the news (the Metro newspapers count too!) you’ll have learned that the federal government plans to spend Canada out of a… Continue

Added by Konstantinos Kasekas on January 26, 2009 at 8:40pm — No Comments

Making Social Networking Work

How does social network marketing work? This is a low tech video explaining in a clear manner how to use sites like FaceBook, MySpace. Linkedin and more to benefit you. I had nothing to do with the video, don't even know this guy, but I think this makes a good companion to my previous post "Social Networking the New Year, and why not?" See it on TraceTV blog.

Added by Tracy Ready on January 26, 2009 at 4:38pm — No Comments

E-Mail for Acquisition

You should not think of email as an acquisition tool but rather as a tool to complements other acquisition elements of your marketing.



Using things like search ads, banner ads, promotions, in store list creation.



While most people are looking for a quick payoff such as information, they may also be interesting in hearing more form and about you. You can then use an email campaign in this process and drive home your message, up to and including a purchase request. Yes you… Continue

Added by Howard Larson on January 26, 2009 at 2:30pm — No Comments

The Week Ahead for January 26-30

Monday: December existing home sales, December leading economic indicators

Tuesday: January consumer confidence, November Case/Shiller home price index

Wednesday:Federal Reserve Meeting

Thursday: Weekly initial jobless claims, December durable goods orders,

Friday: December: Fourth Quarter GDP



Larson note: Too early for any positive changes. Everyone is sitting around waiting for the other guy to make a move or get… Continue

Added by Howard Larson on January 26, 2009 at 9:39am — No Comments

Ch-ch-changes...

I hum the tune to this song a lot lately because for the past year my life has been one change after the other. I suppose I've not been a good group member but when the alligators are at your heels, it's hard to contribute.



My husband closed his 25-year old property management business in Hot Springs last August. With the price of gas and the economy tanking, Arkansas tourism for this quaint town dried up. Staying open just meant a drain on our own funds. Then of course you have to… Continue

Added by Andrea Campbell on January 26, 2009 at 12:12am — No Comments

Measuring Your E-Mail Campaign

What is the best way to measure the success (or not) of your email marketing campaign?



Some companies measure the success by opens and clicks. Others (like me) measure the success solely based on sales volume, revenue and new clients or 1st time customers.



But, is there a grey area in between? The marketing department could measure the success of “prequalified or interested leads from an e-mail campaign. If marketing uses behavior tracking and lead scoring… Continue

Added by Howard Larson on January 23, 2009 at 10:31am — No Comments

Green Ally in Obama

Barack Obama's inauguration this week gives rise to the thought if he can turn the economy around have marketers shouting out environmental messages wonder and what the new presidency will really mean for green marketing.



While the green movement does seem to have an ally in Obama, who is pushing for funding of alternative energies and sustainable industries, green marketing is showing signs of waning interest from consumers after reaching a high point last year.



“The… Continue

Added by Howard Larson on January 22, 2009 at 2:57pm — No Comments

Encouraging Dialogue With Your Core Customer Base

It is a fact that customers that have contact with a company in more than one channel have higher company interaction and engagement. They have a deeper understanding, tend to spend more with that company and have a longer higher customer “lifetime” value.



Some examples might involve, direct mail with its high redemption rate, but then in adding telemarketing you get some instant feedback. Kick in some email marketing and some mobile and you have them on 4 important, “in their face”… Continue

Added by Howard Larson on January 22, 2009 at 9:55am — No Comments

Top Sales Coach Now Accepting New Clients

Every company, manager and salesperson wants the same thing…more sales! But with the current economy, or in ANY economy, how do you get more sales?



• More products? Maybe, but the R&D costs and time to market is extremely costly.

• More customers? Perhaps, but it’s been documented that the ROI in acquiring new customers is significant higher than compared to marketing to existing customers.

• More sales skills training? After the first year, most salespeople have the… Continue

Added by Gregg Swanson on January 21, 2009 at 6:28pm — No Comments

Bad Emailing

To me the worst thing you can do in an e-mail marketing attack is to mix up your acquisition and retention list. That is going to ding your complaint rate and make your emails less deliverable. You can then fail to unsubscribe people when they complain which is just plain illegal. The third thing you can do is to not take a look at technology that is out there to improve. And last you cannot be constantly testing and testing to see what works. At some point you need to know.



Never… Continue

Added by Howard Larson on January 21, 2009 at 4:45pm — No Comments

Online marketing, Social networking and Client attraction for Entrepreneurs

I have just read several blogs that deal with all these topics. Some were suggestions, some were rants, and others were just ideas to help others.



I am a huge believer in networking! I have written articles, given teleclasses and presented live seminars. And now I am benefitting from the social networking arena (mostly Facebook, Twitter, LinkedIn and Ning), where they can all come together. So here is my take:



Successful online networking is not much different than… Continue

Added by Jason Rosado on January 20, 2009 at 9:33pm — No Comments

Enticement or Deceit?

Sometimes you might come across a white paper that sounds so good you have got to down load it. Then in order to get it you need to register and become a member etc.



This is usually where I pull up and say “Oh bother” and stop. To me it is a double edge sword. If you go this route you want to show how you are a leader in the field. A trustworthy person. But then up comes the registration and you feel double crossed all in the name of data capturing.



Give the viewers some… Continue

Added by Howard Larson on January 20, 2009 at 2:30pm — No Comments

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