Stacey Huish, of Brisbane, widely recognized as a leader in the Communication Skills industry has been selected to contribute to an Inspired Spirit publication, Inspired to Success. She is a co-author with other renowned visionaries, authors and world class leaders sharing messages of business and personal success such as, Sandy Forster, Jack Canfield, and Jerry and Esther Hicks to name just a few.
Inspired to Success provides over 20 inspiring stories from highly successful people… Continue
Added by Stacey Huish on January 31, 2009 at 9:25pm —
The beginning of this post is from one I did last year:
Whether it’s human or computer based, networking is synergistic. The whole is truly greater than the sum of the parts. When either systems are interconnected with other systems, there is greater power than when they are not.
In computer networks, the power of “the network” lies in the applications reachable through the network. In human networks, the power is in the reach of the network. In both cases, that power is… Continue
Just finished books for 2008 and gross income up 11.53% last year. Now I need to talk to my CPA to legally lessen tax exposure.
The plan for this year, 2009, is to double, yes double the company size. I want fast hard growth so I only need to go through the growing pains once. I did this twice before with companies I was involved in. It’s a fun and exciting, but a hard ride. We will then we will be at the company size that was put into the (revised) company business plan created 6… Continue
Added by Howard Larson on January 30, 2009 at 10:14am —
If you are a company who is or could be targeted towards one industry or market segment, you might want to consider a trade magazine insert.
In any direct marketing program, be it email, traditional mail, etc, the object is to get your message looked at and read. If you can narrow notch yourself or your message a trade magazine insert might be a good channel for you to be using.
A trade magazine is delivered to a person in that industry with a vested interested interest in… Continue
Added by Howard Larson on January 28, 2009 at 3:36pm —
Blogs and interaction, a key element in social media marketing can be integrated into your traditional marketing attacks.
If you or your company has integrated a blog to your site or set up a blog site, by adding bookmarking capabilities to your blog you can increase the number of return visitors to your blog. This will in turn add links pointing to your blog, increasing its popularity and its page rank. Including applicable articles or blogs mentioning your company and its offerings… Continue
Added by Howard Larson on January 27, 2009 at 10:40am —
Yesterday, I finally found the time to watch the Obama inauguration on YouTube (I missed it live). As I sat there listening to that finely written and awe inspiring speech, I realized that there is a hidden job market about to reveal itself over the next several weeks, in Canada and the US.
Unless you’ve been living in a cave, or can no longer afford any access to the news (the Metro newspapers count too!) you’ll have learned that the federal government plans to spend Canada out of a… Continue
How does social network marketing work? This is a low tech video explaining in a clear manner how to use sites like FaceBook, MySpace. Linkedin and more to benefit you. I had nothing to do with the video, don't even know this guy, but I think this makes a good companion to my previous post "Social Networking the New Year, and why not?" See it on TraceTV blog.
Added by Tracy Ready on January 26, 2009 at 4:38pm —
You should not think of email as an acquisition tool but rather as a tool to complements other acquisition elements of your marketing.
Using things like search ads, banner ads, promotions, in store list creation.
While most people are looking for a quick payoff such as information, they may also be interesting in hearing more form and about you. You can then use an email campaign in this process and drive home your message, up to and including a purchase request. Yes you… Continue
Added by Howard Larson on January 26, 2009 at 2:30pm —
Monday: December existing home sales, December leading economic indicators Tuesday: January consumer confidence, November Case/Shiller home price index Wednesday:Federal Reserve Meeting Thursday: Weekly initial jobless claims, December durable goods orders, Friday: December: Fourth Quarter GDP
Larson note: Too early for any positive changes. Everyone is sitting around waiting for the other guy to make a move or get… Continue
Added by Howard Larson on January 26, 2009 at 9:39am —
I hum the tune to this song a lot lately because for the past year my life has been one change after the other. I suppose I've not been a good group member but when the alligators are at your heels, it's hard to contribute.
My husband closed his 25-year old property management business in Hot Springs last August. With the price of gas and the economy tanking, Arkansas tourism for this quaint town dried up. Staying open just meant a drain on our own funds. Then of course you have to… Continue
In trying to mix and match my customers and where they would like to go, Many are hopeful to succeed where ever they are going. The work and volunteer time of families can be very exausting. We have a different way of how families are today compared to back then. Most of my journeys always dealt with how can we get children and youth to look and take what is important to them and their families. I found a much easier way to work with them. LISTEN ....... by listening we are learning. By… Continue
What is the best way to measure the success (or not) of your email marketing campaign?
Some companies measure the success by opens and clicks. Others (like me) measure the success solely based on sales volume, revenue and new clients or 1st time customers.
But, is there a grey area in between? The marketing department could measure the success of “prequalified or interested leads from an e-mail campaign. If marketing uses behavior tracking and lead scoring… Continue
Added by Howard Larson on January 23, 2009 at 10:31am —
Barack Obama's inauguration this week gives rise to the thought if he can turn the economy around have marketers shouting out environmental messages wonder and what the new presidency will really mean for green marketing.
While the green movement does seem to have an ally in Obama, who is pushing for funding of alternative energies and sustainable industries, green marketing is showing signs of waning interest from consumers after reaching a high point last year.
It is a fact that customers that have contact with a company in more than one channel have higher company interaction and engagement. They have a deeper understanding, tend to spend more with that company and have a longer higher customer “lifetime” value.
Some examples might involve, direct mail with its high redemption rate, but then in adding telemarketing you get some instant feedback. Kick in some email marketing and some mobile and you have them on 4 important, “in their face”… Continue
Added by Howard Larson on January 22, 2009 at 9:55am —
Every company, manager and salesperson wants the same thing…more sales! But with the current economy, or in ANY economy, how do you get more sales?
• More products? Maybe, but the R&D costs and time to market is extremely costly.
• More customers? Perhaps, but it’s been documented that the ROI in acquiring new customers is significant higher than compared to marketing to existing customers.
• More sales skills training? After the first year, most salespeople have the… Continue
Added by Gregg Swanson on January 21, 2009 at 6:28pm —