Thomas Lidforss
  • 62, Male
  • Oslo
  • Norway
  • +4745395496
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DealMaker Blog

Memories from Living in Oslo, Norway

I have compiled pictures into a video using Sony VAIO® Movie Creator software for the first time. It works nicely. Unfortunately the exported file sizes are getting really big if you want HD or even worse full HD quality.

This video (5 min and 30 sec) in 480p video quality is 119 MB, the 720p HD is 343 MB (not uploaded). The above video runs from my OneDrive account.

Have a great weekend you all wherever you are in the World!

Contact me if you would like consulting services

LinkedIn sales training - Discover More Leads at Your Target Accounts

Discover More Leads at Your Target Accounts from LinkedIn Sales Solutions

This is a new service recently released for premium users with Sales navigator accounts. Check it out, works very well to get more leads into an account. 

You should be following the LinkedIn sales training blog

Do you want more sales? Then contact Thomas Lidforss International for a discussion. 

Review of The Definitive Guide to Lead Nurturing - A Marketo Workbook

Marketo's - Definitive Guide-to-lead-nurturing from Sanford Diday

Marketo is a very interesting company focusing on lead to revenue software and tools to efficiently handle potentials customers and interaction between your sales and marketing people. Here's a quick summary and some highlights:

At Marketo, all incoming leads are scored using a combination based on:

  • lead source 
  • demographics
  • activities
Scores with:
  • less than 65 points require further nurturing -> prospects 
  • more than 65 points pass on to sales for further qualification -> leads
Marketo is using:
  • Use single opt-in for leads that have filled out a web form
  • Use double opt-in for others, follow up, if no response, suspend in database

After the opt-in welcome, present an option to accelerate the communications.

An example of a possible buying cycle:

If the buying cycle for your product is threemonths, your lead nurturing path might look like this:

• Day 1 - Follow-up with introductory email
• Day 10 - Email offering new content related to first download and subsequent Web site activity
• Day 15 - Personal email from sales rep
• Day 30 - Email best practices whitepaper
• Day 45 - Call from sales rep to ‘check in’
• Day 60 - Email promoting webinar series
• Day 75 - Personal email from sales rep offering a product demo
• Day 85 - Call from sales rep to schedule in-person meeting
• Day 90 - Send sales proposal via email

Marketo’s nurturing program has four main roles:

  • marketing manager 
  • marketing executive
  • sales rep
  • agency
And three main buying stages:
  • early stage awareness
  • middlestage consideration
  • latestage evaluation.

There are over 50 pieces of nurturing content spread across those roles and stages, so the typical prospect will receive between 10 and 30 total touches across the nurturing programs.

Make the Most Out of Trigger-based Marketing

• Web pages: visiting the page on your Web site that explains how to buy
• Content: downloading content you’ve marked as being relevant to later stage buyers
• Email: opening every email you send
• Scoring: If a prospect is “stuck” at the same score with no recent activity, it may be time to try a different approach or offer

Use of Accelerator campaigns in two ways.

1) When Prospects reach a specific threshold lead score that indicates interest but then stall out before making it all the way to becoming “sales ready”, we trigger a series of high value offers intended to spark re-engagement.

2) We watch for specific behaviors that indicate when we should move a prospect from Early Stage nurturing to Mid-Stage, or Mid-Stage nurturing to Late Stage.

There are three important categories of Lead Lifecycle campaigns:
• Lead Handoff
• Lead Recycling
• New Customers

Calculating the ROI of Lead Nurturing

Before Nurturing
A: Won Opportunities from Leads Under 30 days old - Number A

B: Won Opportunities from Leads Over 30 days old - Number B

C: Won Opportunities Total Marketing-Generated - Number C

If B > A, you are nurturing well (or possibly not generating enough new leads).

If not, subtract A – B to get the number of extra marketing-generated won opportunities you might expect from better lead nurturing.

Calculate (A – B) / C to measure the % increase in total marketing-generated revenue from better lead nurturing at your company.

The common result is that with nurturing you increase number B generating an overall higher C.

Do you want more sales? Then contact Thomas Lidforss International for a discussion.

Do you want to attract more customer with inbound content marketing?

How to Attract More Customers With Content Using Hubspot from HubSpot All-in-one Marketing Software

This HubSpot's now 5 year old guide on Inbound marketing, still very valid. HubSpot has now more than 4000 customers. I can recommend studying and applying for your business.

Do you want more sales? Then contact Thomas Lidforss International for a discussion.

Christmas Blog Wish from Stockholm to Oslo

I have decided to make a long wish list of to do items updating my blog and start blogging regularly again. The focus of this blog will change. I will keep you all posted.

Merry Christmas/Happy Holidays! eller God Jul/God Helg!


Sr. Business Advisor, Consultative Sales, Marketing Automation, ICT Projects & Services

Profile Information

About Me:
About Me:
I provide sales & marketing services, consultative sales, business and product strategy development. Google "thomas lidforss" to see various sites where you can connect with me.

Feature Products or Services
-Sales and Reseller Services
-Business development and strategy
-Global project management

Competitive Advantages
-Unique combination of services
-Business architecting by building Virtual Silicon Valley Worlds through US, EU and ME/Asia partners and businesses.
-Extensive business network

My Customers and Partners

A company who needs to
- Increase sales and establish business between EU - US - ME/Asia
A local company who needs to
- Improve, change and develop their business strategy
- Establish partners, alliances and channel sales
Start-up companies
- Develop sales and marketing channels
- Develop and advise on business strategy

A company or person who can complement what I and my partners do to jointly increase business opportunities.

I am open to flexible arrangements but I do very little work for no compensation.
- Revenue sharing
- Base compensation
- Commission

Thomas has over 20 years of accomplishments in sales, business development, marketing, new product development, partnerships and systems solutions.

Expertise in:
• Sales and Business development - Account management, Partnerships, Sales Operations, Customer presentations
• Product Strategy - Business and Product plans, Acquisition analysis and VC presentations
• Product Life Cycle - MRD, PRD, RFI. RFP, Product Roadmaps, Product positioning
• Marketing - Product Specifications, Descriptions, Whitepapers, Sales training material
• Project management - Global projects, Budgets, Processes, Methods used by content/service providers

I can easily and quickly cover a broad range of business activities but be specific and focus when needed, international, have travelled around the world, social, multi-cultural and internet and communications savvy.
Website (Your primary site)
BLOG (or secondary site)
Linkedin PROFILE (Recommended)
Facebook PERSONAL WALL (Recommended)
Facebook PAGE (Recommended)
Twitter Account (Recommended)
Secondary Twitter Account (Recommended)
Google+ (Recommended)
Phone (Recommended)
YouTube Channel (Recommended)
Skype (Recommended)

Thomas Lidforss International provides shared services outsourcing with a focus on sales and marketing projects for small and medium businesses.

  • Joint sales, business development and marketing for product and service providers.
  • Looking for clients who need to outsource or do joint projects for; software development, QA, accounting, telemarketing, tech support VoIP networks, localization, SEO services
  • We are also interested in working with new service providers that complement or provide additional services.
  • Special project services in areas of business deals for investments, business transactions and strategy services.

What is "Shared Services Outsourcing"?

Do More with Less;

  • Focus on your core services
  • Lower your costs
  • Extend your reach with strategic partners

Use Software as a Service for your business services;

  • Subscribe only to what you need
  • You have always access to the latest information from anywhere in the world
  • No need to hire IT personnel
  • No need for complex server installations and purchase of unnecessary technology
Contact Thomas Lidforss today for a discussion about your business and what is important for you right now.

Comment Wall (3 comments)

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At 10:51pm on April 9, 2014, Vincent Wright said…

Happy Birthday, Thomas! 

I wish you the very BEST for your birthday ... and FAR BEYOND! 

#KeepSTRONG, Thomas!

+Vincent Wright

At 12:48pm on September 9, 2013, Vincent Wright said…

Looking GOOD, Thomas!

At 4:07pm on October 19, 2008, Terry Iwaniw said…
You're welcome. My business deals mostly in the Delaware River Valley.

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