The primary purpose of marketing has always been to facilitate sales in some way shape or form. This could be by building brand awareness and buyer trust in your product, educating potential customers about the product or nurturing prospects before they become qualified leads.
Traditionally marketing and sales have been in different departments in larger organizations. Oftentimes they have been at odds with each other even though, in theory, they are on the…Continue
The power of LinkedIn as a tool for listening and learning is often overlooked. As the world’s premier online professional network, thousands of discussions take place there every day with many being accessible by search to members. Following are some of the ways that you can use LinkedIn to learn more about topics and people of interest to you.
This news aggregator enables you to select people (Influencers) and…Continue
LinkedIn routinely gets mentioned in the same breath as other social media platforms, but is distinctly different from Facebook, Twitter, Google+ and others. Conceived as a professional network rather than a social network, LinkedIn has stayed true to its mission of helping the world’s professionals become more productive and successful.
Here are some of the many good reasons for using LinkedIn.