The Organizing Network
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Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
The stage is set, the lights drawn low, the atmosphere heavy with anticipation, a hush falls across the crowd as the audience waits with baited breath, poised for the magic to happen…
Let the Show Begin...
The stage is set, the lights drawn…
The key to a successful multi-channel marketing plan is integration; a common challenge that most marketers face. If your organization has established a digital marketing plan, for example, it should not be used in isolation, but instead used throughout all channels in your marketing plan process. Your multi-channel marketing plan should set out campaigns that span multiple channels, catering to the customer and tailoring them to fit multiple channels.
Multi-channel marketing is…
In a time where content and information is expected to be available 24/7, prospects and customers want to interact with businesses in ways that works for them and their lifestyle, not yours. The fact is: using one, single channel is not enough.
Why is multi-channel marketing an effective strategy?
There are 5 reasons why I see companies using this approach:
For most companies that sell a product or service, Trade Show participation is a necessary part of the marketing mix. Big and small, there is a lot of work and preparation for success at and with a Trade Show and all the expense that goes along with these events can be rather significant regardless of the size. The big association shows you are looking at upwards of $10,000 and the small Chamber shows are “only” around $500.00 if you can use last year’s banners. Data indicates that 73% of…Continue