Howard Larson
  • Male
  • Palatine IL
  • United States
  • 847-991-1294
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Larson & Associates - We Find Businesses Customers Not Just Names

Profile Information

About Me:
A Telesales Telemarketing Teleprospecting Target Marketing Company
We make good businesses great and great businesses even better.

A telesales, telemarketing, teleprospecting & target marketing company that knows understands and puts into practice telemarketing, targeted marketing and advertising techniques for our clients to achieve consistent desired and sustainable growth.

Our specialty is New Account Acquisition. This is teleprospecting, telesales and target marketing
put together in one seamless attack. This is not just advertising, not marketing,
not telemarketing, not a manufacturer's rep service but a different way for you to
gain new accounts and grow your business fast.

Our focus is on working to become a part of our client's sales and marketing team in a seamless, invisible way to help propel their business to the next level. We will get to know you, understand you, sell you!

So no matter what your need in your companies lead generation be it hot leads, pre-qualified prospects or sales appointments the neutral accent appointment setters at Larson can zero in on the kind of accounts you not only want but need for your business to grow.

In continuous business since 1975, we are a leading provider of business
development, telemarketing, advertising and marketing solutions specializing
in the marketing of both complex and simple business product/services. The
scope of our services include development of web-integrated proactive marketing CRM tools, end-to-end delivery of business intelligence and sales leads,
active targeted marketing attracts, direct mail, brochures, catalogs,
outbound/outsourced telesales attacks.

Awards and Honors:
1981 PIA Merit Award 3rd place
1988 Helen Cody Baker Award 1st Place
1988 Chicago Excellence In Typography Award
1989 Sales Professionals International - Club Service Award - Bronze Award
1993 Sales Professionals International - Club Service Award -Bronze Award
2003 Graphic Design USA 1st place
2006 Black MBA Association Media Award 1st place
2012 Best of Palatine Award in Merchandising & Marketing Consultant
2013 Best of Palatine Award in Merchandising & Marketing Consultant
2014 Best of Palatine Award in Merchandising & Marketing Consultant
2015 Best of Palatine Award in Merchandising & Marketing Consultant

Listed in:
Marquis Who’s Who In Advertising
Who’s Who in America
Who's Who in the World

Contact Howard at

Social Media Marketing
Outsource The Sales Department
Virtual Sales Manager
Appointment Setting
Direct Mail
Email Marketing
Print Services
Trade Show Appointment setting
Trade Show Services
Trade Show Follow-up
ACT Customer Management System Sales and Consulting
Customer Service
Database Update
Inquiry Handling
Lead Generation
Data Collection
Order Taking
Webnar Invitations
Website (Your primary site)
Linkedin PROFILE (Recommended)
Linkedin COMPANY Page (Recommended)
Facebook PERSONAL WALL (Recommended)
Facebook PAGE (Recommended)
Twitter Account (Recommended)
Phone (Recommended)

2 New services: Virtual Sales Manager and Total Salesforce Outsourcing

1) Virtual Sales Manager: Don’t have a sales manager but have staff that needs to be trained and managed? Try out virtual sales manager service. Get all the pluses of a real sales manager at a fraction of the cost.

2) Total Salesforce Outsourcing. Want a sales staff, local or nationwide but don’t have the time or expertise to put it in place. Try this one. We will sit down with you, over the phone and go over YOUR numbers to see if it is a cost effective alternative option for your company.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

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Howard Larson's Blog

205 SEO Hints: 10 At A Time Part 8

Posted on October 10, 2016 at 11:56am 0 Comments

In part 8 we are getting into why content matters to your sit site. What makes a site really work and not work.

61. Useful Content: Google may distinguish between “quality” and “useful” content. You have no choices on what Google things is good and what Google thinks is bad. All you can do is post what you think is the best you got.

62. Content Provides Value and Unique…


205 SEO Hints: 10 At A Time Part 7

Posted on September 22, 2016 at 10:44am 0 Comments

In part 7 we are getting more into the inner workings of your site. What makes a site really work and not work.

60. Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains. So what is a Parked Domain? It is a web address that does nt have a site attacted to it or hosting of a site and is only redirects people to your primary site. A parked domain is NOT a website. Instead, it is…


205 SEO Hints: 10 At A Time Part 6

Posted on September 14, 2016 at 11:54am 0 Comments

Here we are at part 6.

As before today’s list of 10 are all things you could do yourself but might want to outsource. Most of it is just content, content, content.

50. WordPress Tags: Tags are WordPress-specific relevancy signal.  Tagging your pictures is always a good way to ad in keywords.

51. Keyword in URL: Another important relevancy signal. If it fits…


Lack of sales professionalism

Posted on September 9, 2016 at 10:00am 0 Comments

Over the last 6 months I have seen a lack of sales professionalism.

From my companies lead generation work salespeople are handed qualified sales leads and are not able to close them. They are not even hitting a 5% (1 out of 20) closing ratio, and that is after going through an initial leads…


Comment Wall (21 comments)

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At 10:29pm on October 21, 2010, Howie Appel said…
Thank you Howard.
At 10:51am on October 14, 2010, Yvette Dubel said…
Thanks, Howard!
At 11:52am on October 12, 2010, Yvette Dubel said…
Hi Howard,
Thanks for connecting!

Perhaps we can talk and you can tell me more about your services?

All the best!
At 9:55pm on July 27, 2010, Kissie N Atl said…
Thanks for the congrats, I'm trying to find my way around the community.
At 10:53am on March 25, 2010, Dan Walter said…
Thanks Howard. Nice article on color, btw
At 2:32pm on March 17, 2010, Dawn Pigoni said…
Thanks Howard! Wow Palatine that's not too far from here!
At 11:54am on January 12, 2009, G. Lane Cavalier said…
Likewise, it is nice to meet you online.
At 2:57pm on December 29, 2008, Anne Stuessy said…
Thanks, Howard, it's nice to meet another Chicagoan.
At 10:54am on October 23, 2008, David Lowry said…
Thanks Howard! It's nice to find you on here as well.
At 9:02pm on October 16, 2008, Terry Iwaniw said…
Hello, Howard, and welcome.


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