Michael Beddows of www.BrandSeed.com has written an outstanding blog post summarizing his significant expertise on social media strategy.
"When it comes to developing social media strategies, there are two types of companies – those with a significant brand and those without. You’ll often hear case studies on the successful use of social media in business – Dell, Domino’s, Ford, Zappos, Starbucks… And yet these companies had solid brands to begin with. So for small businesses, a bit of a brand refresh might be in order."
Michael has given permission to share the following outstanding overview of Social Media Strategy: