"Strategies to Energize Your Brand"
In each social media environment, there are patterns of behavior.
There are good patterns of behavior.
There are bad patterns of behavior.
Social media owners, moderators, and group participants recognize both the good and bad patterns of behavior.
Those who seek to use social media platforms for their intended usage, enjoy witnessing those who use social media the right way.
Those who seek a more self-centered purpose - even to the detriment of the platforms they are on - use social media poorly, and jeopardize the platform for all users.
The first group could be called social media environmentalists.
The second group could be called a whole bunch of names - none worthy of sharing with a "PG 13" audience.
But, think about this: patterns of behavior don't just come into existence without a cause, without a stimulus.
Someone must conceive, create, and cause the propagation of both the good and the bad behaviors we see.
If we see what I call "profile stamping" on Ning, where a member will go to dozens upon dozens of profiles and stamp the same banal message with the same graphic over and over and over, some bad social media teacher taught them to do that.
If we see what I call ""hi" stamping" on Yahoo Groups, where hundreds of members attempt to sign up for private, moderated groups just by saying, "Hi", some bad social media teacher taught them to do that.
If we see what I call "toll boothing " on Linkedin, where some "enterprising" Linkedin member wants to charge you a fee for a service that is free, some bad social media teacher taught them to do that.
If we see what I call "invitationitis" rampant on any number of social media platforms, where people without any modicum of self-control seem to indiscriminately invite just for the heck of inviting, some bad social media teacher taught them to do that.
There is no shortage of other bad social media behavior we could add to the above list - feel free to add yours - but, I love that the word "teach" literally means "to show". So, if someone is showing you bad social media behavior then, they are bad social media teachers.
And this, too: since the word teach means to show, what are you teaching those who are watching what you're showing them on these social media platforms?
+Thanks, and Keep STRONG!!
I'll take the optimistic road and assume that there is at least ONE good social media teacher! :-)
There is at least ONE good one, he runs this show :-)
Seriously, there are many good teachers that show how to behave in a proper way, day in day out. Only the bad ones make more noise.
One example only - They tell how to get 1000 friends/connections/followers whatever the term, never discussing the reason for having more connections, never discussing how to build slowly, meticulously, never discussing how to give value back.
So it is time to "fight" back, and for all of us to strive to be the good teachers.