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Seth Godin

Where's your bumper?

If you spend just a few minutes listening to a great radio station, you'll know it's them. They've worked hard to make sure that the promos they run sound unique and welcome and friendly. You're home. People in radio call...


Stocks Fall as Yellen Details Exorbitant Valuations

The Fed's Janet Yellen released a report last week, illustrating her concerns over the substantially stretched valuations on smaller social media, biotechnology firms.



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What Race Car Driver Hasn't Wrecked A Car?

No one knows more about getting a car from Point A to Point B than a race car driver. No one drives cars faster, more precisely than race car drivers. Putting their lives at risk every time they step into the car to go to work, they must PRECISELY KNOW their car, their tracks(s), and all the idiosyncrasies of the track(s). Yet, show me the race car driven who hasn't wrecked a car at least once, please... Race car drivers aren't ASHAMED that they've wrecked one or two or three vehicles. It's part of the equation of their work lives. (We even know of jet pilots who've wrecked...and yet, have gone on to great success..) Soooooooo.... What about you and me? Sometimes we bust our heads on that pavement called "Life"... Why should we be permanently ashamed if we've wrecked a business or messed…See More
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Brand Strategy Helps Make A Business Scalable

Your brand is not what you do. Your brand is who you are. The implication of that distinction is that a brand is significantly more than the products or services your business sells. It is the totality of experience your business delivers to your customers, prospects, vendors, associates, etc. One of the key components of establishing your brand is consistency. Consistency of message, to be sure, but consistency of experience is paramount.  The consistency of experience you provide to your various stakeholders and its relationship to your brand promise builds their trust, nourishes a relationship and engenders loyalty. Consistency of experience can only be achieved if your company continually and regularly executes off of defined and replicable processes and protocols for the overall delivery…See More
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New Community Reading features coming on LeafLit!

Started by Crick Waters in General Discussions. Last reply by Vincent Wright Jun 23. 1 Reply

New Community Reading features coming on LeafLit!Check out this new video showing off the community features of LeafLit:LeafLit brings people together over the written word.  It is an iPad application that allows readers to share, and engage with,…Continue

Blog Posts

Are You Strong Enough To Believe Your Idea Is Worth Billions Of Dollars?

Posted by Vincent Wright on February 12, 2011 at 7:30pm 19 Comments

Within a very short period of time in human history, many Billion Dollar businesses have been built:








Twitter (probably soon)

WhatsApp (added…


BetaList Startups


Screenful is a set of dashboards that keeps your team constantly informed of their progress. Get a quick overview of your development status by swiping through the screens on your smartphone or tablet. Maximize the feedback that your team gets by installing a wall-mounted display.

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BetaList Interviews

Benjamin Dell

Interview with Benjamin Dell (Founder of Updatey)

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We can't succeed without branding, we can't brand without energy, & we can't maximize without strategy. Branding+Energy+Strategy = Brandergy

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